You’ve decided you wanted to start producing your own content for your website, blog or perhaps LinkedIn, and things were going great. For a few weeks.
Then you started running out of things to write about and consistency of posts is a thing of the past.
If so, don’t worry, you’re not alone. It can be really difficult to come up with fresh new ideas every month, or week (depending how often you plan to post), and if you didn’t come up with a content schedule before you started, you’ll find it even harder.
However, there’s no need to panic. Here are 5 great ideas from Lu for things to blog about if you’re suddenly feeling stuck
# 1 – Customer successes
People buy from people, and one thing that works really well is hearing from other people that have had good experiences of your business.
Why should a potential client believe what you say about yourself? Of course you’re going to say you’re amazing, and your service is second to none. No one’s going to believe that, but they will believe a real live customer that has taken the time to leave you a review.
If you’re short of time you could just share a review a customer has left for you, although the best thing would be to turn it in to a proper story. Perhaps a case study, guiding your audience through the when, what, where, why and how of what you did.
# 2 – Seen something you wished you’d written?
It is often the way, you read a post and kick yourself for not being the one to write it yourself. If that’s the case, you could always write a comment about the post, and link back to the original article. Give your own perspective, agree or disagree with certain points and invite other people to comment.
# 3 – Get controversial
One of the best ways to get people to interact with something you have to say is by disagreeing with public opinion. However, it is always best to only do this if you do actually have a different opinion and are happy to stand by it.
If you do kick up a storm, always make sure you’re able to monitor any comments that come through, and that you are respectful of those who disagree with you.
# 4 – Talk about the news
Has anything happened in your industry, country, or the political world that has an impact on your business or your customers directly? If so, write about it. Give your opinion or explain what you’ve seen happening.
Many of our clients commissioned pieces on how a leave or remain Brexit vote would impact their industry and more importantly, their current clients. Responses were very positive as it answered specific questions relating to some quite niche areas. It was information their audience would have struggled to find anyway else.
# 5 – Do a roundup of opinions
If there is a new product, or a problem your customers all face, why not compile a blog on all the different opinions? You can link to other people’s blogs, or perhaps just provide summaries. It can be a great way to get people talking about issues that impact them, and might even give you some ideas on how you can improve things.
Here at Time Saving Heroes we provide content writing services for all types of business and industry. Whether you already have topics in mind, or you need us to come up with some suggestions, we’re on hand to help.
Call 0161 883 2024 and speak to Lu, or email us on firstname.lastname@example.org.