A lot of our clients are brilliant on social media. In fact, some of them are killing it on Facebook. However, when it comes to Twitter, they tend not to do as well. There’s something about that strict character limit, the inability to write longwinded paragraphs of explanation that put a lot of people off.
Whilst we get asked it of every platform, people seem particularly concerned by what they should be posting on Twitter.
So here are our top 10 tips for what you can share via your business Twitter page:
#1 – Your products
It goes without saying, we’d think, that you should be advertising your products on Twitter. You can maximise exposure by using hashtags to link to relevant industries, or audiences you want to target.
Always try to use photos where you can to make a better impression and reach more people.
#2 – Motivational quotes
It’s not everyone’s cup of tea, so don’t take this as a given, but depending what you do, motivational and inspirational quotes can be great to share. This is especially true if you work in a holistic, well-being, or coaching type of industry.
#3 – Company achievements
Entered a competition, won an award, just been given a new contract? If something amazing has happened in the office, then talk about it and share it via Twitter. Again, use photos where possible.
#4 – Industry news
Share things that are happening in your industry. It’s a great way to showcase the fact that you have your finger on the pulse.
#5 – Share your opinion
Whilst sharing industry news, why not add your own opinion too? Not only does this show you know what’s going on, but that you’re knowledgeable enough about it all to discuss it. This helps place you as an expert in your area, and will increase your social proof and credibility.
#6 – Cross advertise
Just because you’re on Twitter doesn’t mean you can’t advertise your other social media accounts. Why not share something from Facebook, LinkedIn or Instagram? It’s a great way to let people know they can follow you elsewhere if they want to – but try to keep your posts different for each platform so you don’t come across as spamming.
#7 – Tweet greets
Personally we love a Tweet greet, for example, “Good morning”, or “Happy Friday”. There’s no reason why everything has to have a purpose other than being friendly.
#8 – Fun facts
Share information, stats, facts and fun tidbits of information that your audience might find useful. Ideally these should relate to your services, products, business or industry.
#9 – Retweet
Not everything you share has to come directly from you. If a customer mentions you, why not retweet their post? Equally, why not RT things that other people are saying that might be useful to your audience? Not everything is about competition.
#10 – Have a laugh
The whole point of social media is to make connections, and showcase your brand’s personality. You can’t do that if all you’re sharing is the same sort of information about your products. Why not spice things up a bit by adding in some jokes, funny pictures or anecdotes? Brilliant if they can relate to your industry, but not the end of the world if they don’t.
If you want any help with getting to grips with Twitter, or coming up with a marketing strategy, then don’t hesitate to get in touch with us at Time Saving Heroes. You can call us on 0161 883 2024, email firstname.lastname@example.org or just message us below.