Most businesses these days have a website; however, few actually take the time to review its content, ever. Let alone regularly.
Web content is vitally important. At the end of the day it doesn’t matter how good it looks, if it doesn’t tell a story, make people want to engage, or provide relevant information.
How then can you make sure that your content is up to standards? Here’s Lu’s top five tips to get you off to a good start:
#1 – Keep it relevant
Have you ever typed in a search item and clicked on a link, only to find that the page you’ve been taken to is useless? Unfortunately, it happens quite a lot, and it’s infuriating.
Make sure people who end up on your page are actually able to find the information they’re after. Don’t title a page or blog post as one thing, and then write about something completely different.
#2 – Keep it short
Web readers are skimmers. They don’t want to sit and read War and Peace, so provide the information they want or needs quickly, and concisely. Use images, bullet points, graphs and infographics where possible to make it even simpler for them to digest.
#3 – Keep checking spelling
Nothing says unprofessional like a page full of spelling or grammatical errors. Admittedly, none of us are perfect (we’ve been known to send something out with an error or two before), but it’s important to take a few minutes to go through everything just one more time before you hit publish.
Don’t go to the effort of researching and writing something amazing, and then leaving the wrong to/two/too in place.
#4 – Keep it strong
If you’re providing an opinion, then do so with authority. Don’t be wishy-washy about it, and mince your words. People want to know what you think, and what your opinion on a particular topic is.
Equally, if you’re talking about your products or services, do so with confidence. If you don’t believe in what you’re writing, why would anyone else believe it?
#5 – Keep doing it
The key to writing good content is practice. Very few of us just stumble on the right words, the first time. Try a few variations of what you’ve already got, and see how well it’s all received. Review your site every couple of months in line with your analytics, and try to work out where people are coming from, what they’re viewing and where they’re dropping off.
Just keep it at, and you’ll hit gold in the end.