There is little doubt that having a blog on your website, or using another forum, is a great way to generate traffic and engage with your potential audience. However, finding things to actually write about can prove a little problematic at times.
So, here are our favourite options if you find yourself stuck for ideas.
# 1 – Listicles
Other than just being a really cool word, a listicle is a fantastic blend of the classic list based article. Essentially, take a concept, and turn it in to a numbered list. For example, top 10 things to blog about.
Having a list means you can easily call out a number in your headline: “5 reasons you should use a Time Saving Hero”. It’s engaging, and lets your time poor audience know there’s a degree of conciseness and even skimability about the content, that might encourage them to click and read.
# 2 – How to’s
People like to find out how to do things for themselves, and telling them how to do something doesn’t necessarily mean you’re giving away your secrets for free. Create posts that walk them through how to do something useful, whether it’s making a cake, setting up their Facebook business page or even changing a lightbulb. If t’s useful for your audience, then it’s worth doing.
Make it as simple as possible, add images and photographs, and where possible even add in a video to make it more engaging.
# 3 – Checklists
Checklists can be a great way to provide useful and very specific information, and is usually more precise and targeted than a listicle.
We recently prepared checklists for a travel agent client who wanted to help customers who were travelling with young children. The list was informative and useful, and was shared frequently even by people who weren’t customers (which was kind of the whole point).
Use checklists to show you really know what you’re talking about.
# 4 – Best practices
As an expert in your field you will no doubt come across the good and the bad in your industry on a daily basis. Why not take the time to share some best practice advice on a given subject? In the past we’ve done this for how to connect with people on LinkedIn, or how to optimise your social media pages.
We’ve always found that such posts are not only informative, but they often encourage a bit of healthy debate – from all members of your audience, including competitors. This is a great way to increase engagement and visibility, and perhaps even learn something yourself.
# 5 – Tips and tricks
One of our clients is an IT expert – there is nothing he doesn’t know about computers, and everything they’re capable of doing. Each day he shares tips and tricks via his Facebook page, from how to delete temporary files to free up disk space, to useful shortcuts on PowerPoint.
These are great posts, but people only see them if they follow his Facebook page. We recently encouraged him to pull together 8-10 tips at a time, and turn them in to content to share via his website. The reach has been huge, as people have been commenting and reposting specific tips.
It’s a great way to share your knowledge, and again place yourself as an industry expert.