If you’ve read our other two blogs from this week you’ll know we’re strongly embracing the New Year theme. So far we’ve talked about how hiring a VA could be a great way to kick start your business in 2017, and even given you some social media resolutions we think you’d do well to make for the next 12 months.
Today we’re going to look at content, and what you can do to make 2017 the best year as far as this avenue of marketing is concerned.
Make a plan, stick to it
One of the hardest things about content writing is doing it consistently. For many people it’s easy to get started, but after a few weeks they find they’re posting when they find the time. This sort of approach means that it won’t be long before you realise you haven’t posted anything new for months!
The best thing you can do is come up with a content schedule. How in depth this is, is up to you; however, it’s better to have something rather than nothing. Perhaps you want to push company news on a Tuesday, or specific services on a Thursday. Maybe you’ll only blog once a week, in which case you can start to think about what might be topical and relevant to your audience.
Making a content schedule is a lot like having a work out plan – it’s no good if you have too many cheat days. You certainly won’t see any of the benefits! The reality is the more you post, the more visible you become and this gives you, your business and your site more credibility. Try to post at least once a week!
Do something different
If you’ve never embraced content before, now might well be the time to think about.
On the other hand, if you have and even use a content schedule to good effect, 2017 is the year for you to start thinking about spicing things up. Adding the occasional infographic, or even video might encourage your audience to interact. Could you even add a few free eBooks for people to download that help them with a particular issue or subject?
Promotion, promotion, promotion
It’s all well and good ensuring you have great content on your site, but how are you getting people to see it? You need to make sure you’re getting it out there, otherwise what’s the point?
Not only do you need to make sure you have a schedule for creating and uploading content, but you need one to promote it too. It doesn’t matter what social media platforms you use, or whether you completely automate the process, the key again is consistency.
The great thing with content, especially if it’s evergreen, is that you can use it so many times. Play around with what works for your audience, and start tracking what days or times you get the most hits. You can then work this in to your scheduling plan.