It seems we are constantly inventing new ways of doing things, and communicating is just one of the things affected by advances in technology. One thing that has never changed is the need for a business to reach out and interact with its customers. The only thing that is different now is the fact there are so many different ways of doing it.
No longer are you stuck with simply face to face conversations, letters, emails or leaflets. Consumers are used to obtaining the information they need through social media, and how they interact with the companies they use. Social media allows brands to develop their own personalities, and consumers react to them in the same way they would other people.
In essence this interaction is won or lost on the strength of your content marketing. If you’re not sure precisely what content marketing is, check out our blog from a few weeks ago.
What we’re looking at here, is why content marketing is so important to your business and the ongoing relationships you have with your customers, and prospects.
Who says content marketing is important?
Many people who have no real experience with content marketing have a tendency to assume it’s just one of those jargonistic buzz-words, and will soon die out. Just a fad.
Let me assure you, it’s not.
Equally, it’s not something that “us types” bandy around in the hopes of making a quick buck. Trust me, the buck isn’t quick enough to be worth the pretence.
The reality is content marketing’s important because consumers say so, and so do search engines.
Your audience expects to be able to find out as much as possible about you, your business, your products and services without actually having to talk to you. Within a few swipes and swooshes they want to know what you offer, why you offer it, what your values are and why you’re better than your competitor.
Equally, they want to feel that you stand for something, that you embody something. Key here is the idea that you’re not just another faceless company that doesn’t care about them. They want to feel engaged, they want to be part of your story. They can’t get that level of connection simply from a logo and a website’s product list.
For many potential consumers they’re likely to come to your site through a search engine, having sought the answer to a particular problem. The best way to be the answer to their problem is to appear on the first page of a search engine result. There are lots of different ways to achieve that, but the best one is to have good quality and consistent content.
Content marketing is important, and can make a huge impact on your business, whether that’s through increased revenue or improved customer loyalty. If you’re reading to start thinking about how to improve your content and what you offer your audience, call 0161 883 2024 and speak to Lu, or email us on firstname.lastname@example.org