5 ways Facebook Live can Liven up your marketing

Our intrepid leader Lu is a bit of a fan of content.  Fuel her with coffee and she’ll write thousands of words a day. However, content isn’t always the best way to get your message across.  No matter how well it’s written, people don’t always want to sit and actually read through what you’ve taken the time to write.

Which is where video comes in.

We are an inherently curious species (cats have nothing on humans), which means when a video pops up on our timeline or newsfeed, we’re going to click on it.  The same isn’t always true, even of a blog with a fantastic headline.

Admittedly, not everyone wants to video themselves, and 99.9% of us hate seeing anything played back that we’ve appeared in, but it really is a great way to get a message across, and can spice up an otherwise text heavy social media approach.

Live video, even more so, is a top way to get people to actually engage with your brand and page.

Here are our top five ways to make the most of live video on Facebook.

1 – Use it address blog comments

So, you’ve written a great blog and it’s got people talking, engaging, commenting and asking questions.

Rather than simply replying to each individual message you could instead respond via video.  Take a moment to recap your original content, then go through a few of the comments you’ve received.

If you’ve had a few good comments, and maybe someone has a different view to the one you’ve expressed it might even be worth inviting that person to join you on a live interview.

2 – Do a behind the scenes sneaky-peak of your business

We hear it over and over again but people buy people.  That’s why showing a behind the scenes look of your business is a great way to get buy-in.

Perhaps it’s a staff member’s birthday, or you have a special event?  Stream it live so people can still feel involved, even if they can’t physically be with you.

You might even want to address a business process that helps you to run more efficiently, or a trick you’ve picked up along the way that could be of benefit to someone else.

3 – Promote your event

Once you have all the details worked out, take to Facebook Live to announce your upcoming event. It could be a seminar, webinar, training session, launch party or some other celebration – whatever it is, get it out there via video.

You’ll automatically create a buzz because the people that have tuned in to your broadcast will be the first to find out all about it.

The key with this sort of announcement though is to make sure you have an easy to remember URL for people to remember, so they can go to find out more or sign up.  Also, don’t forget to copy the link in to the comments for those that couldn’t remember!

4 – Answer FAQs

You can create a script and pre-select FAQs that you want to answer. You know your business, and your customers best, so you know what some of the sticking points might be during the buying journey, and you can easily address them via video.

You might even want to run a Q&A session instead, inviting people to comment with their own questions that you can answer there and then.  This really does improve engagement, and can provide fantastic customer service.

5 – Tease new products

If you’re launching a new product that isn’t yet available on your website, you can use live video to showcase it, and tease your audience.

Explain the new product, it’s features and how it can benefit them. What problem does it solve, or why would it make their life better?  If it’s not already available, one of the best things you can do to actually increase sales as a direct result of the video is to offer a pre-order link.  Perhaps even with a discount.

This way you can also track what sales are directly attributed to your video.

 

 

We hope that’s helped, but if you have any questions, don’t forget to give us a call on 0161 883 2024 and we’ll be happy to help.

Look for the helpers

Everything’s a little bit quiet today.  The sun, which started brightly, has even muted itself behind the gathering clouds and the usually cheerful birds are tweeting in whispers.  Driving home from this morning’s subdued networking meeting I was struck by the regular silences on the radio.  Presenters, infamous for their humour and constant banter, today stuck for words. Listeners, phoning in to say their piece, struggled to speak round the pain in their hearts.

Today is a sad day for Manchester.

For us all.

Manchester is my adopted city, and I love it.  More importantly, I love its people, for they are the most amazing I have ever had the pleasure to meet.  So many of those I have come to know and love since moving here were caught up in the events of last night.

Scrolling through my news feed this morning there are numerous posts of people announcing they are safe – not from an attention seeking “it could have been me” perspective (as many are suggesting) but from a genuine it could have been them, because they were there. It could actually have been them, or their children, or their loved ones.

This shit is real.  It always has been, but right now it’s on our doorstep.

While my heart goes out to everyone today, my mind turns to my babies, especially my little girls.  They sit and watch the news with us.  They invariably hover around my shoulder as I scroll through Facebook.  They see things, they sense things; they cannot be protected from this.

And nor should they.  They need to know that the world is not always a beautiful and safe place, but equally, they need to know that there are beautiful people in it.

How then do you balance all that?  How do you inform any child of the realities of terrorism, without inadvertently letting the terrorists “win”?

I am proud of the fact that in the 8 years I’ve been doing this parenting gig, I’ve never told another parent how to do their job.  I’m not about to start now; I merely express the opinion that trying to hide this from your child, especially if you are raising a proud Mancunian, is not a good idea.

You cannot hide this, it’s everywhere.  If you don’t explain this to them, if you don’t tackle it head on, they will fill in the blanks, and God only knows what they will come up with.  The reality is terrifying, it’s heart breaking, it’s shocking but their imaginations are vivid and for them, the blanks may be so much more frightening.

For us, we have sat and talked. We have reminded our girls that they can ask questions, at any time, about anything.  If they tell us they’re scared, we won’t tell them not to be. Hell, I’m scared, I refuse to lie to them and make them think it’s all OK.  It isn’t.  Not whilst maniacs are running around in the world willing to kill themselves, and innocents, for the sole purpose of creating fear.

I cannot dismiss their fear, because they need to know it’s OK, that it’s a valid response.  They need to know when they’re scared, they can talk to us and not feel that they are being dismissed. Equally, they need to know that the world does not fall neatly in to goodies and baddies.  That baddies aren’t lurking on every corner, so that everything becomes a potentially terrible ordeal.

Yes, like Mrs Rogers, I am going to look for the helpers.  I shall point them out and I shall sing their praises.  I will tell my children about the people who drove others home, who opened their doors to strangers, who donated blood.  But I shall not pretend that evil doesn’t exist or it can’t touch our perfect little lives.

Because last night evil arrived on our doorstep, in our community. It struck in the heart of the venue I was at only the other week, where I have laughed with my precious babies. It is here, in the middle of everything we hold dear, there are armed police in our shopping centre this morning, there is fear everywhere; but no, it won’t win.

We will not stop. We will keep moving forward and we will continue to support those who need our love and compassion. And our children need to see that pain so they can really understand the goodness that comes out of it, from the people who really deserve our attention.

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LinkedIn Premium: Is it worth it?

One of our areas of expertise at Time Saving Heroes is LinkedIn management and training.  When people first approach me about doing any work with them on their LinkedIn profile it’s usually because they signed up forever ago, and haven’t touched it since.

Once we’ve gone through the basics, updated their information, and optimised their account we usually end up talking about the Premium version.  Ultimately they want to know whether paying for something they’re currently using for free is worth it.

Well, is it worth it?

To be honest, it’s a difficult question to answer, and I don’t say that to be awkward.

Think of it this way – is a gym membership worth it?  Well, if you go and actually use the facilities, then yes, it probably is.  If the membership card sits festering in your wallet for the next 10 months, not so much.

LinkedIn Premium is no different.  If you’re not going to use it to its full potential then no, paying for it is an utter waste of money.

Far be it for me to tell you what questions to ask, but a better one would be “what does LinkedIn Premium offer that could be beneficial to me?”

What’s new?

Over the last few years the Premium offering has changed quite significantly.  One of the best things, I think, that has come out of these changes is the introduction of LinkedIn Learning.

This new feature provides a wide variety of videos and PowerPoints to help you enhance your skills in a number of different areas.  There’s courses on writing killer headlines, Excel for Mac, talent sourcing and Facebook marketing to name just four.

The topic areas are by no means exhaustive, but there’s plenty in there for everyone to get something out of it.  If you do nothing else with your Premium account (and you should) it would still provide you with good value for money.

 

Are you surviving or thriving?

As you may be aware this week is Mental Health Awareness Week (8th-14th May 2017).  Like many I have had my own problems with mental health; however, I count myself as one of the lucky ones.  I suffered from the “baby blues” after the birth of our first child.  It was *only* for 8 weeks (though it felt significantly longer, I can assure you), so as such was not classed as being Post Natal Depression.

Regardless of what “it” was, it was Hell. I class myself as lucky because one morning I woke up and for whatever reason, felt better.  “It” stopped.  I was back, and ready to begin this amazing journey as a mother.  Thankfully it’s something I have never experienced again.

But it terrified me.  At the time, it was just scary – I wasn’t in control, I felt like a stranger in my own life.  However, that was the least of the problems. The biggest issue was I felt I had no one to talk to. My Midwife was great, but she was busy.  I was a new Mum and anyone I hinted to that I felt a bit wobbly, put everything down to my inexperience and lack of confidence.

I say all this, but the reality is this post isn’t about me.  It’s about you.  I only tell you my own experience in Cliffs Notes form to remind you that the vast majority of us have something lurking in the background, and if we don’t, we sure as heck have the potential to.

You see, we all have mental health.  Many might say they have “good” mental health, but let’s get one thing straight here, good mental health does not simply meant the absence of a mental health problem.

Good mental health is really all about having the ability to think, feel and act in ways that allow us to live a full and enjoyable life.  It’s the ability to cope when challenges are thrown our way, to pick up the pieces when it all goes wrong, and keep on moving on with a genuine smile on our face (even if occasionally it is replaced with tears and screams of rage).

Here are some interesting statistics for you taken from the Mental Health Foundation:

  • Mixed anxiety & depression is the most common mental disorder in Britain, with 7.8% of people meeting criteria for diagnosis.
  • 4-10% of people in England will experience depression in their lifetime.
  • Common mental health problems such as depression and anxiety are distributed according to a gradient of economic disadvantage across society. The poorer and more disadvantaged are disproportionately affected by common mental health problems and their adverse consequences.
  • Mixed anxiety and depression has been estimated to cause one fifth of days lost from work in Britain.
  • One adult in six had a common mental disorder.

I know we’re all busy, and could argue we have “better things to do”, but why not take a moment to find out a bit more about your own mental health?  There’s a short survey available here that will help you understand where you’re at.  There’s also signposting if you need any support with anything.

Trust me, you don’t have anything better to do right now.  Go on, look after yourself.

Why is content marketing important for your business?

It seems we are constantly inventing new ways of doing things, and communicating is just one of the things affected by advances in technology.  One thing that has never changed is the need for a business to reach out and interact with its customers.  The only thing that is different now is the fact there are so many different ways of doing it.

No longer are you stuck with simply face to face conversations, letters, emails or leaflets. Consumers are used to obtaining the information they need through social media, and how they interact with the companies they use.  Social media allows brands to develop their own personalities, and consumers react to them in the same way they would other people.

In essence this interaction is won or lost on the strength of your content marketing.  If you’re not sure precisely what content marketing is, check out our blog from a few weeks ago.

What we’re looking at here, is why content marketing is so important to your business and the ongoing relationships you have with your customers, and prospects.

Who says content marketing is important?

Many people who have no real experience with content marketing have a tendency to assume it’s just one of those jargonistic buzz-words, and will soon die out.  Just a fad.

Let me assure you, it’s not.

Equally, it’s not something that “us types” bandy around in the hopes of making a quick buck. Trust me, the buck isn’t quick enough to be worth the pretence.

The reality is content marketing’s important because consumers say so, and so do search engines.

Your audience expects to be able to find out as much as possible about you, your business, your products and services without actually having to talk to you. Within a few swipes and swooshes they want to know what you offer, why you offer it, what your values are and why you’re better than your competitor.

Equally, they want to feel that you stand for something, that you embody something.  Key here is the idea that you’re not just another faceless company that doesn’t care about them.  They want to feel engaged, they want to be part of your story.  They can’t get that level of connection simply from a logo and a website’s product list.

For many potential consumers they’re likely to come to your site through a search engine, having sought the answer to a particular problem.  The best way to be the answer to their problem is to appear on the first page of a search engine result.  There are lots of different ways to achieve that, but the best one is to have good quality and consistent content.

 

Content marketing is important, and can make a huge impact on your business, whether that’s through increased revenue or improved customer loyalty.  If you’re reading to start thinking about how to improve your content and what you offer your audience, call 0161 883 2024 and speak to Lu, or email us on lu@timesavingheroes.co.uk