Are you utilising the lead generation powers of this LinkedIn feature?

When we talk to people about LinkedIn most of them don’t see beyond their own profile.  As long as they have one, and they’re connecting with the latest people they’ve met at an event, they believe they’re doing well.

Of course, they’re not generating any leads, and not getting any business through LinkedIn, but that’s fine.

Others realise there’s a bit more to it, and might have set up a Company Page, and might even be doing searches for some specific key individuals they want to be introduced to. But that’s as far as it goes.

All of that’s fine, apart from most people will admit they’re not getting much out of the whole process, and don’t know why they’re bothering. To mis-quote Tom Lehrer, LinkedIn’s a lot like a sewer; what you get out of it depends on what you put in to it.

If you want to stop getting rubbish out, you need to put a bit more effort in and start really thinking about your lead generation strategy.

One of the best ways to connect with new people, and strike up genuine conversations that can actually lead on to business is via LinkedIn groups.  So many people fail to understand the little gems that can lurk in these untapped resources, so there’s plenty for you to work with.

This all sounds wonderful, but how do you get started?

Step 1: Find a group

Quite obviously you need to join a group, but it needs to be the right one for what you’re hoping to achieve.

You could of course create your own group, but in order for this to work you have to be able to spend a lot of time on it.  If you haven’t already spent time in any other groups, I really don’t recommend this route.

Instead, look at what’s already available.  That way you will be able to access an already established audience.

When you’re searching for groups think about your buyer personas (which I’m sure you’re very familiar with and have worked out in detail).  What sort of things are they interested in?  Who are they? Where are they going to be hanging out online? Figure that out, and then go join the same groups.

Alternatively, think about your competitors, and see if they have already set up any groups themselves.  Not to poach their potential leads (there’s enough people on LinkedIn, you can find your own!) but to see what they’re doing, what works and what doesn’t.

You should also consider joining groups that are relevant to your industry.  This is a fantastic way to hit the ground running, get used to being involved in discussions, and you may even be able to pick up some tips along the way.

Step 2: Post

As a member of quite a few groups (one of which is an awesome shoe worshippers group on Facebook) I can assure you that the vast majority of people say nothing.  They’re lurkers.

Which is fine, but when it comes to LinkedIn, you need to make sure you’re out there and actively getting your point across.

Most groups have specific rules about what you can, and can’t post, so as long as you follow those, you’re not going to go too far wrong. The main key is not to be too self-promotional.  A LinkedIn group is there to serve its members, and that’s usually done by sharing information and educating.

Make sure that you don’t just get involved in posts that are asking for services you can provide, but that you engage with the whole group as much as possible. People really do notice if you’re just there to sell, and that doesn’t help to develop any relationships further.

Equally, when you are responding to anything, keep your content relevant.  Any help you can offer will be seen as helpful, and that will be remembered too.  It doesn’t take long for people to see you as the good go-to for that particular type of advice or assistance, which is precisely what you want.

Step 3: Monitor results

As with any lead generation tactic you need to keep track of how well it’s working.  You might find that some groups are more beneficial than others. Equally, you may see that you learn more from some than you might in another one, and that’s just as valuable as actually developing leads.

Only you know what you’re looking for, but LinkedIn Groups are a fantastic way to find it.

 

How a Virtual Assistant can turn you in to a social media butterly

If you’ve been following our blog for any amount of time, or if you ever see our other posts, you might have noticed that we think social media is an essential part of the marketing mix for any business.  Even more so for smaller businesses as it offers a fantastic cost-effective way of getting word out about the services/products you provide.

As a result, we’re always banging on about how vital it is you get involved with social media marketing.

The problem is though that social media can actually work against you if you don’t offer consistency.  Posting as and when you remember to, or when you can finally find the time at the end of a busy week is not good enough.

You need to think about what you want to achieve, decide how you’re going to do it, make a plan, and then stick to it.  All of which takes a lot of time, which you might not have if you’re busy doing everything else your business needs.

Hiring a virtual assistant with social media management experience is a great way to outsource these time consuming tasks, and take your social networking and marketing to the next level.

Here at Time Saving Heroes we can:

  1. Create social media accounts, profiles and company pages
  2. Create groups on LinkedIn and fan pages on Facebook etc
  3. Manage and generate followers on Twitter
  4. Manage activity on Pinterest (creating, identifying and pinning images)
  5. Scheduling and posting Tweets, tracking hashtags and mentions
  6. Uploading videos to YouTube
  7. Moderating and responding to comments on social media sites
  8. Answering messages and queries via social media channels
  9. Create lists on YouTube and Twitter to better manage your accounts
  10. Share important updates, news and content

 

One of the biggest problems with social media is how distracting it can be.  You log on to respond to a message, and three hours later you’re caught in a loop looking at videos of cats.

Don’t get us wrong, we love cats (Lu even has a Maine Coon cross called Kit Kat) but we’ve probably seen all the videos so tend to just get on with work now. With over 7 years’ experience of posting on various sites and managing a wide variety of business pages, there’s not a lot we’ve not come across.

 

To find out how you can benefit from our experience to help your business give us a call on 0161 883 2024 or email hello@timesavingheroes.co.uk and we’ll be happy to help.

 

 

 

5 ways Facebook Live can Liven up your marketing

Our intrepid leader Lu is a bit of a fan of content.  Fuel her with coffee and she’ll write thousands of words a day. However, content isn’t always the best way to get your message across.  No matter how well it’s written, people don’t always want to sit and actually read through what you’ve taken the time to write.

Which is where video comes in.

We are an inherently curious species (cats have nothing on humans), which means when a video pops up on our timeline or newsfeed, we’re going to click on it.  The same isn’t always true, even of a blog with a fantastic headline.

Admittedly, not everyone wants to video themselves, and 99.9% of us hate seeing anything played back that we’ve appeared in, but it really is a great way to get a message across, and can spice up an otherwise text heavy social media approach.

Live video, even more so, is a top way to get people to actually engage with your brand and page.

Here are our top five ways to make the most of live video on Facebook.

1 – Use it address blog comments

So, you’ve written a great blog and it’s got people talking, engaging, commenting and asking questions.

Rather than simply replying to each individual message you could instead respond via video.  Take a moment to recap your original content, then go through a few of the comments you’ve received.

If you’ve had a few good comments, and maybe someone has a different view to the one you’ve expressed it might even be worth inviting that person to join you on a live interview.

2 – Do a behind the scenes sneaky-peak of your business

We hear it over and over again but people buy people.  That’s why showing a behind the scenes look of your business is a great way to get buy-in.

Perhaps it’s a staff member’s birthday, or you have a special event?  Stream it live so people can still feel involved, even if they can’t physically be with you.

You might even want to address a business process that helps you to run more efficiently, or a trick you’ve picked up along the way that could be of benefit to someone else.

3 – Promote your event

Once you have all the details worked out, take to Facebook Live to announce your upcoming event. It could be a seminar, webinar, training session, launch party or some other celebration – whatever it is, get it out there via video.

You’ll automatically create a buzz because the people that have tuned in to your broadcast will be the first to find out all about it.

The key with this sort of announcement though is to make sure you have an easy to remember URL for people to remember, so they can go to find out more or sign up.  Also, don’t forget to copy the link in to the comments for those that couldn’t remember!

4 – Answer FAQs

You can create a script and pre-select FAQs that you want to answer. You know your business, and your customers best, so you know what some of the sticking points might be during the buying journey, and you can easily address them via video.

You might even want to run a Q&A session instead, inviting people to comment with their own questions that you can answer there and then.  This really does improve engagement, and can provide fantastic customer service.

5 – Tease new products

If you’re launching a new product that isn’t yet available on your website, you can use live video to showcase it, and tease your audience.

Explain the new product, it’s features and how it can benefit them. What problem does it solve, or why would it make their life better?  If it’s not already available, one of the best things you can do to actually increase sales as a direct result of the video is to offer a pre-order link.  Perhaps even with a discount.

This way you can also track what sales are directly attributed to your video.

 

 

We hope that’s helped, but if you have any questions, don’t forget to give us a call on 0161 883 2024 and we’ll be happy to help.

Look for the helpers

Everything’s a little bit quiet today.  The sun, which started brightly, has even muted itself behind the gathering clouds and the usually cheerful birds are tweeting in whispers.  Driving home from this morning’s subdued networking meeting I was struck by the regular silences on the radio.  Presenters, infamous for their humour and constant banter, today stuck for words. Listeners, phoning in to say their piece, struggled to speak round the pain in their hearts.

Today is a sad day for Manchester.

For us all.

Manchester is my adopted city, and I love it.  More importantly, I love its people, for they are the most amazing I have ever had the pleasure to meet.  So many of those I have come to know and love since moving here were caught up in the events of last night.

Scrolling through my news feed this morning there are numerous posts of people announcing they are safe – not from an attention seeking “it could have been me” perspective (as many are suggesting) but from a genuine it could have been them, because they were there. It could actually have been them, or their children, or their loved ones.

This shit is real.  It always has been, but right now it’s on our doorstep.

While my heart goes out to everyone today, my mind turns to my babies, especially my little girls.  They sit and watch the news with us.  They invariably hover around my shoulder as I scroll through Facebook.  They see things, they sense things; they cannot be protected from this.

And nor should they.  They need to know that the world is not always a beautiful and safe place, but equally, they need to know that there are beautiful people in it.

How then do you balance all that?  How do you inform any child of the realities of terrorism, without inadvertently letting the terrorists “win”?

I am proud of the fact that in the 8 years I’ve been doing this parenting gig, I’ve never told another parent how to do their job.  I’m not about to start now; I merely express the opinion that trying to hide this from your child, especially if you are raising a proud Mancunian, is not a good idea.

You cannot hide this, it’s everywhere.  If you don’t explain this to them, if you don’t tackle it head on, they will fill in the blanks, and God only knows what they will come up with.  The reality is terrifying, it’s heart breaking, it’s shocking but their imaginations are vivid and for them, the blanks may be so much more frightening.

For us, we have sat and talked. We have reminded our girls that they can ask questions, at any time, about anything.  If they tell us they’re scared, we won’t tell them not to be. Hell, I’m scared, I refuse to lie to them and make them think it’s all OK.  It isn’t.  Not whilst maniacs are running around in the world willing to kill themselves, and innocents, for the sole purpose of creating fear.

I cannot dismiss their fear, because they need to know it’s OK, that it’s a valid response.  They need to know when they’re scared, they can talk to us and not feel that they are being dismissed. Equally, they need to know that the world does not fall neatly in to goodies and baddies.  That baddies aren’t lurking on every corner, so that everything becomes a potentially terrible ordeal.

Yes, like Mrs Rogers, I am going to look for the helpers.  I shall point them out and I shall sing their praises.  I will tell my children about the people who drove others home, who opened their doors to strangers, who donated blood.  But I shall not pretend that evil doesn’t exist or it can’t touch our perfect little lives.

Because last night evil arrived on our doorstep, in our community. It struck in the heart of the venue I was at only the other week, where I have laughed with my precious babies. It is here, in the middle of everything we hold dear, there are armed police in our shopping centre this morning, there is fear everywhere; but no, it won’t win.

We will not stop. We will keep moving forward and we will continue to support those who need our love and compassion. And our children need to see that pain so they can really understand the goodness that comes out of it, from the people who really deserve our attention.

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LinkedIn Premium: Is it worth it?

One of our areas of expertise at Time Saving Heroes is LinkedIn management and training.  When people first approach me about doing any work with them on their LinkedIn profile it’s usually because they signed up forever ago, and haven’t touched it since.

Once we’ve gone through the basics, updated their information, and optimised their account we usually end up talking about the Premium version.  Ultimately they want to know whether paying for something they’re currently using for free is worth it.

Well, is it worth it?

To be honest, it’s a difficult question to answer, and I don’t say that to be awkward.

Think of it this way – is a gym membership worth it?  Well, if you go and actually use the facilities, then yes, it probably is.  If the membership card sits festering in your wallet for the next 10 months, not so much.

LinkedIn Premium is no different.  If you’re not going to use it to its full potential then no, paying for it is an utter waste of money.

Far be it for me to tell you what questions to ask, but a better one would be “what does LinkedIn Premium offer that could be beneficial to me?”

What’s new?

Over the last few years the Premium offering has changed quite significantly.  One of the best things, I think, that has come out of these changes is the introduction of LinkedIn Learning.

This new feature provides a wide variety of videos and PowerPoints to help you enhance your skills in a number of different areas.  There’s courses on writing killer headlines, Excel for Mac, talent sourcing and Facebook marketing to name just four.

The topic areas are by no means exhaustive, but there’s plenty in there for everyone to get something out of it.  If you do nothing else with your Premium account (and you should) it would still provide you with good value for money.

 

Why your Virtual Assistant is your best friend

Over the last few weeks we’ve been looking at the different ways a Virtual Assistant can help you in your business.  So far we’ve talked about digital marketing tasks, outsourcing your communications, handling your social media and managing the backend processes every business needs to thrive.

Today we thought we’d look at some of the other tasks a Time Saving Hero can take on for you, to free up your time to focus on the more important things only you can do.

For example:

  1. Managing your business calendar and diary
  2. Arranging, scheduling and managing your appointments
  3. Making plans and arrangements for your business travel
  4. Personal online shopper (for corporate gifts etc)
  5. Researching prices for materials, supplies etc
  6. Editing and proofreading documents
  7. Following up with clients, suppliers etc
  8. Preparing documents and Power Points for presentations and meetings
  9. Stock control
  10. Getting quotes for work or materials and equipment

Every business is different, therefore what you find is time consuming, someone else might not.  That’s why we work with you to establish how best we can help you.

If you want to find out more and just have a chat with one of our Time Saving Heroes to see how we can benefit your business, give us a call today on 0161 883 2024.

 

Are you surviving or thriving?

As you may be aware this week is Mental Health Awareness Week (8th-14th May 2017).  Like many I have had my own problems with mental health; however, I count myself as one of the lucky ones.  I suffered from the “baby blues” after the birth of our first child.  It was *only* for 8 weeks (though it felt significantly longer, I can assure you), so as such was not classed as being Post Natal Depression.

Regardless of what “it” was, it was Hell. I class myself as lucky because one morning I woke up and for whatever reason, felt better.  “It” stopped.  I was back, and ready to begin this amazing journey as a mother.  Thankfully it’s something I have never experienced again.

But it terrified me.  At the time, it was just scary – I wasn’t in control, I felt like a stranger in my own life.  However, that was the least of the problems. The biggest issue was I felt I had no one to talk to. My Midwife was great, but she was busy.  I was a new Mum and anyone I hinted to that I felt a bit wobbly, put everything down to my inexperience and lack of confidence.

I say all this, but the reality is this post isn’t about me.  It’s about you.  I only tell you my own experience in Cliffs Notes form to remind you that the vast majority of us have something lurking in the background, and if we don’t, we sure as heck have the potential to.

You see, we all have mental health.  Many might say they have “good” mental health, but let’s get one thing straight here, good mental health does not simply meant the absence of a mental health problem.

Good mental health is really all about having the ability to think, feel and act in ways that allow us to live a full and enjoyable life.  It’s the ability to cope when challenges are thrown our way, to pick up the pieces when it all goes wrong, and keep on moving on with a genuine smile on our face (even if occasionally it is replaced with tears and screams of rage).

Here are some interesting statistics for you taken from the Mental Health Foundation:

  • Mixed anxiety & depression is the most common mental disorder in Britain, with 7.8% of people meeting criteria for diagnosis.
  • 4-10% of people in England will experience depression in their lifetime.
  • Common mental health problems such as depression and anxiety are distributed according to a gradient of economic disadvantage across society. The poorer and more disadvantaged are disproportionately affected by common mental health problems and their adverse consequences.
  • Mixed anxiety and depression has been estimated to cause one fifth of days lost from work in Britain.
  • One adult in six had a common mental disorder.

I know we’re all busy, and could argue we have “better things to do”, but why not take a moment to find out a bit more about your own mental health?  There’s a short survey available here that will help you understand where you’re at.  There’s also signposting if you need any support with anything.

Trust me, you don’t have anything better to do right now.  Go on, look after yourself.