One of our areas of expertise at Time Saving Heroes is LinkedIn management and training. When people first approach me about doing any work with them on their LinkedIn profile it’s usually because they signed up forever ago, and haven’t touched it since.
Once we’ve gone through the basics, updated their information, and optimised their account we usually end up talking about the Premium version. Ultimately they want to know whether paying for something they’re currently using for free is worth it.
Well, is it worth it?
To be honest, it’s a difficult question to answer, and I don’t say that to be awkward.
Think of it this way – is a gym membership worth it? Well, if you go and actually use the facilities, then yes, it probably is. If the membership card sits festering in your wallet for the next 10 months, not so much.
LinkedIn Premium is no different. If you’re not going to use it to its full potential then no, paying for it is an utter waste of money.
Far be it for me to tell you what questions to ask, but a better one would be “what does LinkedIn Premium offer that could be beneficial to me?”
Over the last few years the Premium offering has changed quite significantly. One of the best things, I think, that has come out of these changes is the introduction of LinkedIn Learning.
This new feature provides a wide variety of videos and PowerPoints to help you enhance your skills in a number of different areas. There’s courses on writing killer headlines, Excel for Mac, talent sourcing and Facebook marketing to name just four.
The topic areas are by no means exhaustive, but there’s plenty in there for everyone to get something out of it. If you do nothing else with your Premium account (and you should) it would still provide you with good value for money.