Our intrepid leader Lu is a bit of a fan of content. Fuel her with coffee and she’ll write thousands of words a day. However, content isn’t always the best way to get your message across. No matter how well it’s written, people don’t always want to sit and actually read through what you’ve taken the time to write.
Which is where video comes in.
We are an inherently curious species (cats have nothing on humans), which means when a video pops up on our timeline or newsfeed, we’re going to click on it. The same isn’t always true, even of a blog with a fantastic headline.
Admittedly, not everyone wants to video themselves, and 99.9% of us hate seeing anything played back that we’ve appeared in, but it really is a great way to get a message across, and can spice up an otherwise text heavy social media approach.
Live video, even more so, is a top way to get people to actually engage with your brand and page.
Here are our top five ways to make the most of live video on Facebook.
1 – Use it address blog comments
So, you’ve written a great blog and it’s got people talking, engaging, commenting and asking questions.
Rather than simply replying to each individual message you could instead respond via video. Take a moment to recap your original content, then go through a few of the comments you’ve received.
If you’ve had a few good comments, and maybe someone has a different view to the one you’ve expressed it might even be worth inviting that person to join you on a live interview.
2 – Do a behind the scenes sneaky-peak of your business
We hear it over and over again but people buy people. That’s why showing a behind the scenes look of your business is a great way to get buy-in.
Perhaps it’s a staff member’s birthday, or you have a special event? Stream it live so people can still feel involved, even if they can’t physically be with you.
You might even want to address a business process that helps you to run more efficiently, or a trick you’ve picked up along the way that could be of benefit to someone else.
3 – Promote your event
Once you have all the details worked out, take to Facebook Live to announce your upcoming event. It could be a seminar, webinar, training session, launch party or some other celebration – whatever it is, get it out there via video.
You’ll automatically create a buzz because the people that have tuned in to your broadcast will be the first to find out all about it.
The key with this sort of announcement though is to make sure you have an easy to remember URL for people to remember, so they can go to find out more or sign up. Also, don’t forget to copy the link in to the comments for those that couldn’t remember!
4 – Answer FAQs
You can create a script and pre-select FAQs that you want to answer. You know your business, and your customers best, so you know what some of the sticking points might be during the buying journey, and you can easily address them via video.
You might even want to run a Q&A session instead, inviting people to comment with their own questions that you can answer there and then. This really does improve engagement, and can provide fantastic customer service.
5 – Tease new products
If you’re launching a new product that isn’t yet available on your website, you can use live video to showcase it, and tease your audience.
Explain the new product, it’s features and how it can benefit them. What problem does it solve, or why would it make their life better? If it’s not already available, one of the best things you can do to actually increase sales as a direct result of the video is to offer a pre-order link. Perhaps even with a discount.
This way you can also track what sales are directly attributed to your video.
We hope that’s helped, but if you have any questions, don’t forget to give us a call on 0161 883 2024 and we’ll be happy to help.