Why do I even bother?

If you’re self-employed you have possibly uttered the words “Why do I even bother” at some point in time.  If you haven’t, then the chances are you’ve probably thought it.

Of course, if you’re a parent you’ve definitely said it – possibly at full volume to a room full of children that have long since stopped listening.

Whilst those five words could be prompted by anything, today I want to focus on social media marketing.

In the last few weeks I’ve seen numerous contacts and fellow business explorers lament lose their shit about the lack of interaction from their “friends”.  I’ve seen such rants (for, that is what they are) on a variety of social media networks, and always by different people.  Even different industries.

It seems to be a theme that is plaguing many.

“I set up this business and none of my friends, family or previous co-workers interact with it.”

“People I help and support don’t ever share my posts.”

“What do I have to do to get them to pay attention to me?”

It’s a shame.

Really.

Admittedly that possibly sounds a little insincere, but it’s not meant to.  I genuinely sympathise. And perhaps just as importantly, I really do get it.

In fact, I’ve been there.

And whilst there I realised something the people still tearing their hair out probably haven’t come to terms with yet.

Running your own business is a lot like being a parent. No one asked you to do it, no one’s particularly impressed and once the initial novelty has worn off no one else really cares anymore. Eventually everyone but your very nearest and dearest are going to get bored of the fact you can’t talk about anything else. Don’t even get me started on the constant stream of photos and myriad of hashtags that come with them.

The point is your friends, no matter how long you’ve known them or the scrapes you’ve been through together in the past, don’t owe you anything.  They don’t have to like your posts, or your page.  They don’t have to share anything you do. They are not obligated to you.

Yes, I get that it might be nice if they did once in a while – but what’s their incentive?  When they do help you, do you actually stop and say thank you?  Do you return the favour in any capacity with anything they need help with?

Only you know the answer to that, but it’s something many people forget about.  If they do interact then that’s them taking time out of their day to do something that benefits you.  That’s worthy of a little acknowledgment. If you start giving, you may find yourself on the receiving end a little more often.

Equally, and this is something far too few people seem to really grasp, there is a distinct possibility your friends are not seeing any of your posts.  When it comes to social media we have a tendency to be a little egocentric – you know you’ve posted it, therefore everyone else must do.

But think about it. If your friends have liked your business page purely because you asked them to once upon a when you set it up, then the chances are they’ve not had much cause to interact with it since.  If that’s the case, then all the magical algorithms that determine what content people see, will rank your content low for their newsfeed.

That means they just won’t be getting anything you post out, and you ranting and raging at them is unlikely to change that.

If you’re not getting any results then it’s totally understandable you’d ask yourself why you’re bothering. However, the correct question that needs answering is what are you doing wrong?  Because I assure you, it’s something.

If you can figure that out, and approach your social networking from a different angle, you may just start seeing results.

 

 

 

 

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