A fair few weeks back I wrote a piece on LinkedIn Premium, and the advantages the paid for version had over the free one. To be honest I focussed solely on the LinkedIn Learning feature, which I think does give you a bit more bang for your buck. However, there’s a lot more you can do with Premium which makes it worthwhile.
Most of us are aware of the ability to see who has viewed your profile as it’s available as an option on free accounts. However, you can only go back and see the last five person, which means if more than five people view your profile in a day … well, you can do the math.
With a Premium account this isn’t an issue as you can see everyone who has viewed your profile (and a lot more information besides).
Now, you might be wondering what the big deal is. After all, these people took the time to come across your page, had a snoop, and then disappeared in to the distance without saying howdy.
It’s true, but then how many times have you looked at a profile and just not bothered to make contact? Why is that? Perhaps you didn’t know how to make an introduction. Maybe you wanted to be connected by a mutual contact? Maybe you got distracted.
There’s a whole host of reasons (besides lack of interest) as to why someone might view a profile and then not reach out. If there’s a genuine reason that took them away, but the interest remains, wouldn’t it make sense for you to try to initiate contact instead?
I will usually send a message to people who have viewed my profile to see if I can help with anything. Personally, I customise mine rather than sending a generic text, but that’s a personal call.
In my experience this is a great way to make new contacts, and to extend your network; however, again it all comes down to how you work your contact lists and actually network with the people you are now connected with. Don’t allow LinkedIn to become the graveyard where potentials go to die.