We all know that a picture is worth 1,000 words. Or at least we all thought we knew that. The reality is it seems, according to extensive research, it’s more likely to equate to 84.1 words. But that’s a bit of a mouthful, and why mess with a good thing?
The truth is, regardless of the precise numbers, pictures help convey information quickly and easily. Facts and figures are easier to digest if you have a nice little picture to get a point across, instead of having to wade through copious amounts of text.
This is where the infographic really comes in to its own. If you want to get across the main features and benefits of a particular product or service you could write a 500 word blog or you could produce an infographic.
If we’re going to be picky, we’d suggest you did both, and probably combine the too – tap in to every type of audience member. But then, we would, wouldn’t we?
Whilst there is no doubt that infographics are cool, and a fantastic tool to add to your marketing mix, the problem is they can be time consuming to produce. Even if you have the necessary design skills, or are prepared to pay to outsource the job to someone else, you still need to do the research to provide the relevant content.
This is where a Time Saving Hero comes in.
We will work with you to:
- Identify your audience to ascertain who searches for the information you want to provide, establish what emotions you want to evoke in them and what you want them to do with the infographic once they’ve viewed it
- We’ll help with relevant keyword research and then start to pull information, stats, figures and data from reputable sources
You can then transfer the content over to your design team, or we can liaise with them on your behalf.
It’s also worth noting that we can actually produce the design in-house ourselves, saving the need to involve anyone else if you prefer.
Give us a call on 0161 883 2024 or email firstname.lastname@example.org to find out more.