Just this morning I was talking to one of our new start-up clients about her business cards, and she was querying whether to put her mobile number on them or not. She’s a one-woman band, working from home and therefore only has a mobile number.
Equally, because she’s in that starting zone the phone hasn’t started ringing yet. At this precise moment she thinks the best thing she can offer her potential clients is constant access – she never wants to miss a call, because she never wants to miss business.
All of which makes perfect sense.
However, she hadn’t really thought about what happens when it does start ringing. The problem with a phone is it’s quite difficult to ignore, especially if you think there’s a sale at the other end. With most people not wanting to leave voicemails, we have a Pavlovian response to pick up. Even if we’re at the hairdressers, the supermarket or in the middle of cooking dinner.
That’s all personal choice, but if a new client or a lead calls whilst you’re in an unsuitable location, and they can hear kids screaming in the background, or someone asking if you want fries with that, it’s not going to give the most professional of first impressions.
And they might not call back.
We had a good old chat about it, and she said the problem was she didn’t want to be tied to her house, and she didn’t want to get an office set up just so she could have a landline. Which is when I asked if she’d ever thought about a Virtual Receptionist.
The benefit of using our call handling service is you have immediate access to a landline number, which will always be answered professionally, to give the right impression of your business. Our service also means you can have a dedicated voicemail for out of hours, or you can have calls diverted back to you to deal with if you prefer.
We have clients who give out their landline number on their business card and for sales, but once a customer has been confirmed, they move them to their mobiles. It’s one option, and one that works very well for many.
Another bonus of having a landline number is that it makes you look bigger than you actually are. We all know we say size doesn’t matter, but let’s not be shy, sometimes it does. If you only have a mobile number on your business cards it says very clearly that you’re the only person to speak to. There is no one else.
If you have a landline answered by a professional team, you automatically create a hierarchy. Now, we’re not saying you’re going to get lots of complaints, but on the odd occasion when someone does want to complain, this hierarchy can work to your advantage. Either the caller can be placated by an experienced customer service team, or they will feel their complaint has been escalated if they are eventually put through to you.
If they have access to you straight away, there’s nowhere for them to go after that if they remain disappointed. Other than potentially social media. And nobody wants that.
If you want some advice about what to put on your business cards, are just starting out and want to find out about our packages, or just fancy a chat (we love a good chat), give us a call on 0161 883 2024.