Using #Hashtags for your business

Last week we took you on a whistle stop tour of the humble #hashtag and what it’s all about.  Hopefully it helped you realise why Twitter is a great way to promote your business, and this week we thought we’d go through the many different ways you can use #Hashtags to increase your reach.

Find and use relevant #hashtags for your industry

For example #FlightDeals #VirtualAssistant #ITGeek.  That way when users search those #hashtags your Tweets will come up.

Keep on top of trending #hashtags and use them where possible

This doesn’t mean just jumping on something because it’s hot, including an irrelevant but popular #hashtag in a Tweet about cheap flights is going to make you look like a spammer.  And NEVER jump on a tragedy to make a point, or promote a product.  Just don’t. Seriously.

Create your own

Remember, you can create your own #hashtags, which is a great way to promote a specific event, campaign or product.  For example, we created #TSHTips for when we share hints to make your life easier.

Create competition

Twitter users are more likely to retweet (RT) your #hashtags if they’re in with the chance of winning something, so why not set up a competition, raffle or contest?

Create some Twitter buzz by asking followers to mention a specific #Hashtag in their Tweets and reward them when they do.

Check your settings

Your hashtag’s visibility will depend on your privacy settings. If your Twitter account is private, only those you allow to see your Tweets will have access to your hashtags. If you are using hashtags to increase your brand’s exposure, make sure your Tweets are set to Public otherwise you’ll be missing out.

Be clear

If you’re using a hashtag to join a conversation, make sure the hashtag is specific and relevant to your topic. For example, if you’re talking about Obama’s health care plan, use #Obamacare instead of simply #Obama. A vague or generic hashtag like #health or #opinion isn’t effective either.

Keep it simple

Hashtags, like links, look like spam if they are used too often. While there’s no maximum limit to the number of hashtags you can use in a post, three really should be your lot on Facebook or Twitter.  Anything more and it can be difficult to read, and doesn’t give you much chance to add anything else to the conversation.

Don’t repeat yourself

Personally, there’s nothing worse than seeing someone use the same #hashtage more than once in the same Tweet.  Really, what on earth are you trying to achieve?

We love #Hashtags, #Hashtags are great.

No, just no.

 

Give context

So many people think a Tweet which just contains #Hashtags is enough to get a point across. It’s not.  Not only is it confusing, but it’s also really boring.

Why would you simply Tweet #happy?  What on earth does that mean?

Add context.

Equally, don’t just Tweet for the sake of Tweeting.  Make sure you are actually adding to the conversation, and not just appearing in search results.  For example, don’t just say Love #TheApprentice – no one cares.

Say something worth reading, or keep your mouth shut.

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