For the last two weeks we’ve been talking about the importance of building the “know, like and trust” factor online. So far we’ve given tips on how get known for your content, and how to build likeability through all your online activities.
This week it’s the turn of trust.
Everything we’ve suggested so far has been leading up to this bit. It’s all well and good being known, and people being aware of you, and it’s great if they like you and want to interact with you – but if they can’t trust you? Well, they’re not going to buy from you or recommend you further down the line.
We all know that trust is earnt, and there’s no reason why you can’t build that online. Here are our top tips for precisely how to do that.
#1 – Give stuff away
We’ve already touched on this previously, but giving stuff away is a great way to tackle all three building blocks of successful networking. Sharing your best content (there’s so much free stuff on the web, please don’t give people rubbish) will show that you’re authentic, but equally it will show you value your audience.
Giving stuff away means you’re generous, and not just in it for the sales.
#2 – Don’t disappoint
We can debate all day about how often you should post on social media or update your blog, but the reality is an arbitrary number means nothing if you’re not going to stick to it. If you say you’re going to post a video every day – do it. Going to produce a weekly blog? Do it!
If you put it out there and then start breaking your promises, you’re already showing that you can’t be relied on to deliver.
#3 – Be consistently good
Following on from consisting posting, your posts also need to be consistent. People need to know what they’re going to get from you – your content has to be of the same standard throughout. Don’t just throw something together because it’s got to be done, take your time to craft a specific message, and keep it inline with what you’ve offered before.
If people know what to expect from you then they’re more likely to come to you before going anywhere else.
#4 – Share testimonials
It’s easy for any of us to say wonderful things about ourselves, so occasionally let a third party vouch for you. Share testimonials, and let other people use their own words to demonstrate how you add value, or provide great customer service.
Try to mix it up a bit – is there any way you can use a case study to really make an impact? How about getting someone on video talking about why they love working with you or using your products?
#5 – Avoid jargon
We can all be guilty of it at times, using industry jargon, and forgetting that other people might now know what the Hell we’re talking about. People can smell BS a mile off, even online so it’s vital you don’t try to hide behind complicated and technical language. Make sure you are approachable, clear, concise and easy to understand. Never talk down to your audience, and always be happy to answer their questions and explain yourself when needed.
#6 – Apologise when you’re wrong
No one is perfect, and there are times you’re going to make a mistake. It might be a faulty product, a poor service, whatever; when you make a mistake put your hands up and admit to it. We are all human, so the error is never really the problem, it’s always the way you handle it that matters.
Don’t try to hide from the fact you got something wrong, use it as an opportunity to review your processes, and work out how you can avoid that issue arising again in the future. Those who have been impacted are likely to forgive you a lot quicker if you embrace the situation, and use it as a catalyst for change.
Remember, Time Saving Heroes offer a wide variety of content writing services as well as social media management. We’re happy to have a chat and give you tips on what you can do to improve your offering for your audience, so pick up the phone and give us a call on 0161 883 2024.