Our Lu is the current Chair of Bury Business Group, the oldest and largely networking group in the Bury (Greater Manchester) area. One thing that is key to successful networking is establishing the “know, like and trust” factor. If people get to know you, they get to like you (hopefully) and ultimately they can trust you to do a good job. All of that means they’re likely to use your services themselves, but even more importantly, will recommend you to their friends and family.
Most people understand that when it comes to physical face-to-face networking, but move that online, and all logic seems to go out the window. Social media marketing, content marketing – whatever you want to call it, is absolutely no different. You have to put the work in to be consistent, and show that people can know, like and trust you.
How do you do that when it comes to content? If you’ve started a blog, or are thinking about creating one for your business, how do you build those relationships in a virtual world? Here’s our top tips for getting a good online reputation.
#1 – Know who you’re talking to
Too many people think that because they’re content is going out online they’re talking to everyone. In theory, your content has that potential, anyone can stumble across something you share; however, you’re not trying to appeal to everyone. You cannot sell to everyone.
Here you need to be very clear about your buyer persona’s. Who is your target audience, what do they want to hear and read about, what interests them, and what products or services are they likely to want from you? Make sure your content is tightly centred around them. Be completely specific!
#2 – Be an expert
One of the best things about blogs is that it allows you to express an opinion within a chosen field or topic, and as such you can exert yourself as an expert. However, giving your opinion isn’t enough. Give your ideas names and labels, really come up with something unique, rather than just spouting industry givens and common knowledge. Do something to really make YOU stand out, so you can become a thought leader.
#3 – Create the right content
No matter how tight your buyer persona is, and how on point you believe you are, the best thing you can do is actually ask your audience what it is they want to get from you. Do your research, ask questions, dig that little big deeper to really understand your actual audience. You may even find that you’re attracting a completely different market, and that’s one you can work with.
#4 – Create a free product
Yes, we know you want to make sales off the back of your blog, and you can, but one of the best ways to do that is to create a free product that you can distribute easily. What problems do your target audience have, and how can you help them with that? Create eBooks, newsletters, courses, top tips, podcasts, how-to videos and so on that your loyal followers have access to. Ask them to sign up, and from there you can create a database of people to reach out to (just make sure you are compliant under the new GDPR regulations).
#5 – Build relationships
It goes without saying that you should be building relationships with your audience, taking the time to actually connect with them rather than simply throwing content out there, but that’s not the only thing you should do. Make sure you’re following key influencers in your market and industry, connect with them, comment on their content, share their content, interact and build relationships with them, too.
That doesn’t mean you have to be a suck-up and start virtually stalking these people, but get involved in genuine conversations. Ask questions, and encourage interaction. This is a great way to get noticed, and could lead to some interesting debates and further content to put out.
#6 – Interview the experts
Following on from the above point, if you can build relationships with key influencers, you may be able to interview them as part of your content. That way you can tap in to their audience in a big to increase your own. Everyone benefits from increased exposure, and your audience will enjoy seeing something different and having an alternative perspective.
#7 – Guest blog
Guest blogging on other sites is a great way to further expand your own audience and reach. Showing that you’re not the only one who values your opinion, but being invited to share content on someone else’s platform is a further example of social proof, and will definitely do you and your brand no harm.
Remember, Time Saving Heroes offer a wide variety of content writing services as well as social media management. We’re happy to have a chat and give you tips on what you can do to improve your offering for your audience, so pick up the phone and give us a call on 0161 883 2024.