With any luck you’ve been reading our previous posts about content marketing, and have decided you want to give blogging a go. Perhaps you’ve earmarked some time to pull together an editorial plan, you might even have written some great copy, but what’s the point if your headline is rubbish?
The simple truth is people don’t know what your content is like until they click on a link to open it. All they do see, initially, is the headline. And if it’s boring, they’re not even going to bother to do that.
If you think of blogging as an ice-cream desert, your headline is the sundae, not just the cherry on top! The reality is, it’s the most important thing you’re going to write.
Use numbers, not just words
Some of the best attention grabbing headlines are those that feature numbers.
- 50% of people who do this have lost weight
- 7 of the worst things you can do when blogging
- 90% of business owners are getting this wrong
Use wow words
You can tell we’ve got kids – “wow” words (aka adjectives) are great and simple ways to garner interest.
Think about words such effortless, fun, FREE, essential or absolute to hit your message home
Use what, why, how or when
If you are trying to persuade someone to do something, then why and how can be fantastic ways to get them hooked.
- Why you should hire a content writer
- How to improve the quality of your blog
However, it’s always good to mix things up a bit with alternatives:
- What the most popular blogs have in common
- When should you review your marketing plan?
Make a promise
One reason people don’t bother to read passed a headline is because they can’t immediately see what they’re going to get out of it. Why not make it clear by making a promise to your reader from the outset?
The key here is to offer something that will genuinely entice them, based on the things you know your audience is interested in or wants – but for goodness sake, make sure you deliver!
For example; Instantly improve your blog for FREE
Get in touch
We’d love you to get in touch and let us know if you’re struggling with coming up with an attention grabbing headline, and we’ll be happy to help. Make sure you email firstname.lastname@example.org by Thursday, 17th August and we’ll include it in our next blog!