ToEarlier this month Time Saving Heroes had the pleasure of exhibiting at The Big Bolton Expo, hosted by thebestofBolton. Having attended a number of different expos, both as an exhibitor and a delegate over the past three years, I can honestly say this was hands down the most professional, friendly and well run event I’ve been to.
The organisers did a great job of being on hand to help with any questions, and were always friendly, calm and fun to talk to. At other events I’ve seen the people “in charge” running around like headless chickens, which I always think leaves a poor impression. It also makes them very unapproachable if you do have a query.
With such a well-run event it’s impossible to come away, no matter what side of the stand you were on, without a handful of business cards and a bunch of new contacts to follow up with. While it’s always important to follow up, after splashing the cash on a stand, it’s imperative. You need to justify that time, effort and just as importantly the financial expense.
This is where a VA can come in handy. I know some businesses have a team behind them, and some may even have a whole marketing department, but for sole traders and SMEs this is not the case. After spending a whole day exhibiting, you’re going to want to crack on with “work” the second you’re back in the office the next day, and then, before you know it, an entire week has passed and you’ve not sent a single email.
Admittedly, the contacts aren’t going anywhere, but that doesn’t mean you shouldn’t follow up in a timely manner. The longer you leave it the harder it might be for someone to remember you, and any conversation you might have had. Sending an email the next day leaves a good impression – it shows you’re organised, if nothing else.
How a VA can help
Here at Time Saving Heroes we have a number of clients that we only work with after expos and conferences. It’s the only time they need to use our services. Whilst every client in this situation is different, here’s what we do for most:
- If the client is local they will either drop off their new pile of business cards, or we will collect from them. If they aren’t local, they tend to take photographs and send them to us via email/Dropbox etc.
- Once we have the business cards we collate all the information in to a spreadsheet, which can then be easily uploaded in to their CRM systems. If we have access to the CRM system itself we will upload the data directly.
- If any information is missing from the business cards/leaflets we will take the time to search this out. It might be that there’s no Twitter handle on the card – so we will look to see if the business or individual is on social media, and find all relevant links.
- For most clients we will have pre-written their initial contact email, and now we will send it out on their behalf. It might be a specific email, or it might be in the form of a newsletter, depending on the client’s preferences.
- We will ensure we make contact with all businesses and individuals on behalf of the client via Facebook, Twitter, LinkedIn and any other platform they deem to be relevant.
After that we can help schedule certain individuals for further follow-up, as well as writing any other emails and/or newsletters that the client might want to send.
If you have been to an expo, conference or any other networking event and are worried that you don’t have time to capitalise on the new contacts you’ve made remember Time Saving Heroes. We are your secret weapon in the fight against time. Call 0161 883 2024 for more information.