A picture is actually worth 84.1 words

We all know that a picture is worth 1,000 words. Or at least we all thought we knew that. The reality is it seems, according to extensive research, it’s more likely to equate to 84.1 words. But that’s a bit of a mouthful, and why mess with a good thing?

The truth is, regardless of the precise numbers, pictures help convey information quickly and easily.  Facts and figures are easier to digest if you have a nice little picture to get a point across, instead of having to wade through copious amounts of text.

This is where the infographic really comes in to its own.  If you want to get across the main features and benefits of a particular product or service you could write a 500 word blog or you could produce an infographic.

If we’re going to be picky, we’d suggest you did both, and probably combine the too – tap in to every type of audience member.  But then, we would, wouldn’t we?

Whilst there is no doubt that infographics are cool, and a fantastic tool to add to your marketing mix, the problem is they can be time consuming to produce.  Even if you have the necessary design skills, or are prepared to pay to outsource the job to someone else, you still need to do the research to provide the relevant content.

This is where a Time Saving Hero comes in.

We will work with you to:

  • Identify your audience to ascertain who searches for the information you want to provide, establish what emotions you want to evoke in them and what you want them to do with the infographic once they’ve viewed it
  • We’ll help with relevant keyword research and then start to pull information, stats, figures and data from reputable sources

 

You can then transfer the content over to your design team, or we can liaise with them on your behalf.

It’s also worth noting that we can actually produce the design in-house ourselves, saving the need to involve anyone else if you prefer.

Give us a call on 0161 883 2024 or email hello@timesavingheroes.co.uk to find out more.

 

The Just To Do It List

I’m willing to bet you’ve made a fair few To Do lists in your day.  You might even be a serial list maker, relishing the opportunity to break out the coordinated stationery, and colour coding your tasks with a myriad of highlighters and gel pens.  Of course, that could just be me.

 

Now, it’s true to say that To Do lists often divide opinion. Some people think they do nothing but act as a constant reminder of how much you have to do, and how little you’re managing to achieve.  They’re a negative noose hanging round your neck.

 

Personally, I think that’s a bit extreme, but I can see the logic.  The flip side is that writing a list can, if nothing else, help you to set concrete goals and organise your thoughts, usually ensuring you don’t forget anything.  The problem is when you don’t manage the list correctly, and whilst tasks are remembered, they don’t get done.

 

The reality is there’s a degree of skill to creating an effective To Do lists, so you can ensure everything on there gets done!

 

Here are my top tips that will, hopefully, help you just To Do it.

 

# 1 Write it the night before

There is no point waiting until you get in to the office to start your to do list, get it down the night before.  That way you can start your day with clarity.  Yes, I know things can change and new stuff comes in, but at least then you will already know what you have to do that day, regardless of what else comes in.

 

#2 Prioritise

So many of our clients write massive long lists, including everything they need to do, from emptying the rubbish bin to topping up the paper in the photocopier.  A 100 item list is going to be daunting, and it’s going to be impossible to see the wood for the trees.  How can you quickly see what has to be done, and is important?  Simple, you can’t.

 

Keep your to do list short and sweet – don’t have more than three things on there that you absolutely HAVE to do today.  If you only achieve three things today, what do they categorically have to be?  Everything else is just a nice to do.  So write a “nice to do” list and keep it to one side in case you get time later.

 

# 3 First things first

When compiling your To Do list, make sure you put the items in order of importance, starting with the highest at the top.  When you come in to the office, tackle your first item before you do anything else. Don’t check your email, or answer your phone – stay focussed and get the big one out of the way.

Are you utilising the lead generation powers of this LinkedIn feature?

When we talk to people about LinkedIn most of them don’t see beyond their own profile.  As long as they have one, and they’re connecting with the latest people they’ve met at an event, they believe they’re doing well.

Of course, they’re not generating any leads, and not getting any business through LinkedIn, but that’s fine.

Others realise there’s a bit more to it, and might have set up a Company Page, and might even be doing searches for some specific key individuals they want to be introduced to. But that’s as far as it goes.

All of that’s fine, apart from most people will admit they’re not getting much out of the whole process, and don’t know why they’re bothering. To mis-quote Tom Lehrer, LinkedIn’s a lot like a sewer; what you get out of it depends on what you put in to it.

If you want to stop getting rubbish out, you need to put a bit more effort in and start really thinking about your lead generation strategy.

One of the best ways to connect with new people, and strike up genuine conversations that can actually lead on to business is via LinkedIn groups.  So many people fail to understand the little gems that can lurk in these untapped resources, so there’s plenty for you to work with.

This all sounds wonderful, but how do you get started?

Step 1: Find a group

Quite obviously you need to join a group, but it needs to be the right one for what you’re hoping to achieve.

You could of course create your own group, but in order for this to work you have to be able to spend a lot of time on it.  If you haven’t already spent time in any other groups, I really don’t recommend this route.

Instead, look at what’s already available.  That way you will be able to access an already established audience.

When you’re searching for groups think about your buyer personas (which I’m sure you’re very familiar with and have worked out in detail).  What sort of things are they interested in?  Who are they? Where are they going to be hanging out online? Figure that out, and then go join the same groups.

Alternatively, think about your competitors, and see if they have already set up any groups themselves.  Not to poach their potential leads (there’s enough people on LinkedIn, you can find your own!) but to see what they’re doing, what works and what doesn’t.

You should also consider joining groups that are relevant to your industry.  This is a fantastic way to hit the ground running, get used to being involved in discussions, and you may even be able to pick up some tips along the way.

Step 2: Post

As a member of quite a few groups (one of which is an awesome shoe worshippers group on Facebook) I can assure you that the vast majority of people say nothing.  They’re lurkers.

Which is fine, but when it comes to LinkedIn, you need to make sure you’re out there and actively getting your point across.

Most groups have specific rules about what you can, and can’t post, so as long as you follow those, you’re not going to go too far wrong. The main key is not to be too self-promotional.  A LinkedIn group is there to serve its members, and that’s usually done by sharing information and educating.

Make sure that you don’t just get involved in posts that are asking for services you can provide, but that you engage with the whole group as much as possible. People really do notice if you’re just there to sell, and that doesn’t help to develop any relationships further.

Equally, when you are responding to anything, keep your content relevant.  Any help you can offer will be seen as helpful, and that will be remembered too.  It doesn’t take long for people to see you as the good go-to for that particular type of advice or assistance, which is precisely what you want.

Step 3: Monitor results

As with any lead generation tactic you need to keep track of how well it’s working.  You might find that some groups are more beneficial than others. Equally, you may see that you learn more from some than you might in another one, and that’s just as valuable as actually developing leads.

Only you know what you’re looking for, but LinkedIn Groups are a fantastic way to find it.

 

How much is a call handling service worth?

Back in January we answered the question how much should a call handling service cost?  We know that, as business owners, your primary concern is going to be your bottom line. When you decide whether to go ahead with a service or product, you need to know how much it’s going to cost you, your business and what impact that’s going to have on profits.

However, when you simply focus on how much something is going to cost you, you’re not paying attention to the bigger picture.  The reality is, asking how much it is, is ultimately the wrong question.

Instead, you should be asking, how much is it worth?

 

The price of missed calls

Without a professional call handling option (whether that’s inhouse or outsourced) there’s a high chance you’re going to miss calls.  Those calls could be from suppliers, providing you with an update, or they could be from customers.  They could also be from potential customers, or people who are hoping to make a referral to you.

Unfortunately, here at Time Saving Heroes we don’t have a crystal ball.  So, we’re not going to pretend to know for one second how many calls you might miss each day, each week or each month.  Equally, we don’t know how much those calls might be worth to you and your business.

However, we can take an educated guess.

Let’s suppose you miss just one call a week using your current system.

Equally, let’s suppose that call would have been worth £10 per month, for the next 12 months.  That’s £120 lost to your business, from just one call.

Times that by 52, for each week of the year, and you’ve suddenly cost your business a potential £6,240.

Not only have you lost that money, but you’ve also missed out on 52 new customers.  That’s 52 people you can’t upsell to, and that’s 52 people who will no longer be able to recommend you to other people.  Even worse, that’s 52 people who have gone elsewhere, are spending their money with your competitors, and are no doubt recommending your customers over you.

Really, how much is that worth?

Saving you time and money

Here at Time Saving Heroes our standard call answering package is £50 per month.  That ensures your calls are answered, messages are taken, appointments are booked and queries are handled professionally.

That’s £600 per year.

A good call answering service with the right team will pay for itself, rather than cost you anything.  A really good one will even increase your revenue.

 

If you want to find out more about getting us on your side, give us a call on 0161 883 2024.