If you’ve ever had the pleasure of calling a large company or call centre, you are likely to have been exposed to the joys of the automated system. The pre-recorded voice asking you to select the correct option (many of which never really make sense) and assuring you, every 30 seconds, that your call is important to them.
In an ideal world you might hope that your call would be answered immediately, by a cheerful and helpful real live human being. However, with a large organisation experiencing a high volume of calls, that’s not realistic and most of us accept that.
Which is why the small business has an advantage. Your phones aren’t going to be ringing off the hook, you’re not going to have an automated system, or a queue of frustrated people waiting to speak to you. You should be able to deliver immediate customer service, answers and resolutions the second your customer needs it.
Yet, so many small businesses fail to do that, because they don’t have an effective call answering system.
Yes, it should be simple; you have a phone, doesn’t matter if it’s landline or mobile, someone calls, you answer. Job done.
Why then, when we phone sole traders and SMEs do so many calls go unanswered? You ring, no one’s there. If you’re lucky, maybe there’s a voicemail facility – but do you leave a message? The reality is few people do. When they do, statistics (and our own personal experiences) show that very few of these are ever returned.
The problem is that if you’re a sole trader, you’re having to wear many hats. You’ve got to answer the calls, do the customer service, chase down leads, do the marketing, balance the books, keep an eye on stock levels, and do the actual work your customers need.
Sometimes you’re so busy you don’t have time to make phone calls – even though doing so will help ensure the next lot of revenue for your business. Really, when you think about it, it’s daft; however, it happens, and it’s perfectly understandable.
It even makes sense.
What doesn’t make sense though is recognising it’s an issue, and then doing nothing about it. Why would you continue to miss calls, and risk missing out on customers and income, when all you have to do is get in touch with us?
A quick call to Time Saving Heroes and we can have your calls diverted to one of our receptionists, who will answer them as though they work in your business. Never miss another call again, provide your customers with a fantastic experience, and increase satisfaction and profits.
Call us today on 0161 883 2024 or email firstname.lastname@example.org for more information.