Back in February we asked people to get in touch with content ideas they wanted attention grabbing headlines for.
We might have underestimated how many people would get in touch, and have actually been somewhere inundated with suggestions – some of which we have to confess we’d love to read the actual blogs for!!!
However, we’ve chosen three to work with and are going to use our tried and tested formula to give them a headline makeover.
Ben R – Health benefits of chocolate
Frankly we thought this headline might be enticing enough – it’s chocolate, and apparently healthy, so of course we want to read on.
However, it’s not very “sexy”. It would be easy to spruce this up by combining any of the tips we mentioned last week:
- 5 amazing health benefits of chocolate
- Lose weight by eating chocolate now
- Why eating chocolate is better for you than broccoli
- How you can use chocolate to kick start your diet
These suggested headlines are more likely to illicit a reaction in a potential reader, and encourage them to read on.
Cathy S – Sell your home quickly
If you’re in the process of selling your home, who wouldn’t want to sell it quickly? This would be an amazing article to read, but the current headline is so boring I’m probably just going to skip by it.
However, adding in some figures or adjectives might grab my attention and imagination a little more. We suggested trying:
- People sold their homes five times quicker by doing this
- 7 unbelievable tricks that will sell your home quickly
- Sell your home in 24 hours with our top tips
- How to sell your house in a day
Following our suggestion, Cathy chose one of our headlines as well as her original one.
The difference was striking. The original headline “sell your home quickly” had a 5% open rate; whilst our headline had an 80% open rate. It really does make a huge difference.
Stephen P – The difference between successful and unsuccessful writers
We’ve collaborated with Ste in the past, and know he is more than capable of coming up with a better headline than that. We feel a test coming on – challenge accepted, Sir!
This current headline gives us no reason to read on. Is there one difference, many differences, will you explain them, will it help us in any way? There is no way of knowing unless we click and read, and to be honest, we’re too busy to take the chance that the content is as bad as the headline.
Instead, the following suggestions are bound to get people thinking, and might speak to something inside them:
- What successful writers do that the rest of us don’t
- Do this and your content will be a hit
- 3 things successful writers do that you’re not
- How do you make sure your writing is hitting the spot?
These headlines pose questions that you’re going to want to find answers to, or they promise to tell you things you’re dying to know. People who want the answers to these issues are precisely the right audience for Ste, and as such he is speaking directly to them with these revised headline.
Give it a try
Why not experiment with some of your previous headlines, and republish content you’ve written in the past. We bet you’ll have a better click-through rate if you spend a bit more time on the sundae, rather than assuming your headline is just the cherry.