Are you utilising the lead generation powers of this LinkedIn feature?

When we talk to people about LinkedIn most of them don’t see beyond their own profile.  As long as they have one, and they’re connecting with the latest people they’ve met at an event, they believe they’re doing well.

Of course, they’re not generating any leads, and not getting any business through LinkedIn, but that’s fine.

Others realise there’s a bit more to it, and might have set up a Company Page, and might even be doing searches for some specific key individuals they want to be introduced to. But that’s as far as it goes.

All of that’s fine, apart from most people will admit they’re not getting much out of the whole process, and don’t know why they’re bothering. To mis-quote Tom Lehrer, LinkedIn’s a lot like a sewer; what you get out of it depends on what you put in to it.

If you want to stop getting rubbish out, you need to put a bit more effort in and start really thinking about your lead generation strategy.

One of the best ways to connect with new people, and strike up genuine conversations that can actually lead on to business is via LinkedIn groups.  So many people fail to understand the little gems that can lurk in these untapped resources, so there’s plenty for you to work with.

This all sounds wonderful, but how do you get started?

Step 1: Find a group

Quite obviously you need to join a group, but it needs to be the right one for what you’re hoping to achieve.

You could of course create your own group, but in order for this to work you have to be able to spend a lot of time on it.  If you haven’t already spent time in any other groups, I really don’t recommend this route.

Instead, look at what’s already available.  That way you will be able to access an already established audience.

When you’re searching for groups think about your buyer personas (which I’m sure you’re very familiar with and have worked out in detail).  What sort of things are they interested in?  Who are they? Where are they going to be hanging out online? Figure that out, and then go join the same groups.

Alternatively, think about your competitors, and see if they have already set up any groups themselves.  Not to poach their potential leads (there’s enough people on LinkedIn, you can find your own!) but to see what they’re doing, what works and what doesn’t.

You should also consider joining groups that are relevant to your industry.  This is a fantastic way to hit the ground running, get used to being involved in discussions, and you may even be able to pick up some tips along the way.

Step 2: Post

As a member of quite a few groups (one of which is an awesome shoe worshippers group on Facebook) I can assure you that the vast majority of people say nothing.  They’re lurkers.

Which is fine, but when it comes to LinkedIn, you need to make sure you’re out there and actively getting your point across.

Most groups have specific rules about what you can, and can’t post, so as long as you follow those, you’re not going to go too far wrong. The main key is not to be too self-promotional.  A LinkedIn group is there to serve its members, and that’s usually done by sharing information and educating.

Make sure that you don’t just get involved in posts that are asking for services you can provide, but that you engage with the whole group as much as possible. People really do notice if you’re just there to sell, and that doesn’t help to develop any relationships further.

Equally, when you are responding to anything, keep your content relevant.  Any help you can offer will be seen as helpful, and that will be remembered too.  It doesn’t take long for people to see you as the good go-to for that particular type of advice or assistance, which is precisely what you want.

Step 3: Monitor results

As with any lead generation tactic you need to keep track of how well it’s working.  You might find that some groups are more beneficial than others. Equally, you may see that you learn more from some than you might in another one, and that’s just as valuable as actually developing leads.

Only you know what you’re looking for, but LinkedIn Groups are a fantastic way to find it.

 

Every small business should do this to gain new customers

Last month we wrote a blog about how being a small business can actually be an advantage when it comes to social media marketing, specifically when it comes to building relationships.  It seems to have resonated with a few people, so we thought we would follow up this week looking at another advantage – collaboration.

As a small business you are well placed to make strong connections with your local community.  This can include your consumers and potential clients, but also other businesses based within the area.  When that happens you open up the possibility of combining efforts and therefore potentially reducing your spend, whilst increasing your reach.

For example, I have a client who sells travel insurance.  Following a few meetings with a local spray tan company they struck up a fantastic deal whereby if you purchased a course of spray tans, you could obtain a discount on your travel insurance for your next holiday.

My client saw an increase in enquiries (which he was able to convert) without having to do any additional advertising himself. Equally, the offer went the other way so as one partner isn’t putting in all the effort.

It’s a very simple and effective way of getting more bang for your back – and it helps remind you, as a solopreneur that you’re not actually alone in this big bad world of business.

Larger businesses and corporations are unlikely to strike up such relationships, if for no other reason than there’s a lot more to consider and the legal department is likely to scrutinise any suggestions put forward.

Think about what you have to offer, and if anyone in the local area sells something that could enhance or compliment your product and service, and reach out to them.

The worst they can say is no.

Why size really doesn’t matter

Whenever I talk to people about their current business activity on social media, they often complain about the number of people who follow them. It doesn’t matter if it’s Instagram, Twitter, LinkedIn or Facebook – the number of followers or fans always seems to equate to success as far as they’re concerned.

Big is better, and biggest is best. Apparently.

The problem seems to be even worse when they start to compare the size of their following with those of their competitors.

“Well, John has 500 followers, and we only have 390. No wonder he’s doing better than us.”

I confess in this instance I’m always keen to discover how they know John is doing better.  Because he says so? Well, he’s hardly going to admit sales are down and he’s not sure how he’s going to pay the bills next month is he?

We always assume others have got it together and we don’t, but that’s rarely the reality.

However, let’s make one thing perfectly clear – a larger following does not necessarily mean more business.

Forget online and social media. Let’s look at the real world.

Imagine you have a shop in a dingy back street with very little passing trade. Your competitor, on the other hand is located in the middle of the High Street, and has over 1,000 people pass by their door every day.

Who is doing better in terms of trade?

In all honesty, you have no idea.

More people have the potential to see their shop than yours, but does that equate to more business?  It all means nothing if no one is actually going in and buying anything.

For all you know the five customers you have who actually pop in and purchase exceeds the one he has who window shops.  Plus, your rent is probably lower.

Who’s doing better now?

Social media works in exactly the same way.  Having more followers simply means there is more opportunity for your posts to be seen by people, it doesn’t mean you’re going to do any better from it. In fact, if you have a smaller community of fans who do engage and interact with your content you are most definitely going to do better than someone who is receiving no contact from their audience.

This is the precise reason why I find it so frustrating when people “buy” followers.  Yes, for a mere £20 (or less) you can bump your audience by 20,000.  You may think that looks impressive, you might even assume it gives you a certain amount of credibility – but does it?

There is no “search pages with large followers” option when it comes to Facebook.  The only way a complete random person is going to stumble across your page is if you pay for an ad, or one of your genuine followers interacts with your content.  A paid for, made up profile is not going to do that, and therefore there is simply no benefit to going down this route.

Instead of looking for quick fixes that you think make you look good, take the time to build genuine relationships with your target audience and existing clients.  Reach out to them, ask them questions, thank then when they do respond and most importantly, stop just trying to sell to them.

If you’re not sure how to build relationships online, get in touch with Lu at Time Saving Heroes today – we are always happy to offer some advice. Call 0161 883 2024 or email hello@timesavingheroes.co.uk

 

 

Your message is not important to us

Despite the impression I like to give, I am only human, and that means even I the-ever-writing-Lu can find it hard at times to come up with content.  Thankfully this week I’ve been given a bit of a hand by some really bad customer service experiences on social media.

One of the most popular services we provide at Time Saving Heroes is social media management.  Whilst we offer a whole host of services in this area, for the most part people just want regular content posting out via their networks.  However, I always try to remind people that it’s not about what they sell or do, but how they engage and build relationships with their audience/customers.

Some people get that, some just don’t.

Never is this more pronounced than when you look at how people manage their business pages Facebook Messenger.  On countless occasions I have stumbled across a page, found the content interesting, liked it, commented and proceeded to follow.  In time I have found myself actually needing to find out something – so I hit the trusty “Send Message” button and wait.

Sometimes I have to wait a few hours – which even the most impatient of individuals can probably live with.

Most times, I have to wait a week, or longer.

In some instances no reply comes at all.

For those of you who have Facebook business pages can I just ask – why are you taking the time to set up a page, fill it with content and to add all your contact details only to ignore your potential customers when they bother to reach out to you?

What the Hell is the point?!

Not only are you potentially missing out on a sale in the here and now, but actually you are leaving a really bad taste in someone’s mouth.  Having managed numerous business pages over the last few years I totally get how annoying “the public” can be.  The seemingly endless barrage of questions that are time consuming to respond to – and they don’t end up buying anyway.  Yes, I get it, but sorry buttercup, that’s what you’re there for.  It’s called customer service.

It’s like having a phone, and never bothering to answer the bloody thing!

If you really don’t want people to get in touch with you via direct messaging, don’t offer it as a method of communication.  And if you are going to offer it, make sure you manage it properly.

If you don’t have the time, then you need Time Saving Heroes.

You gave us 3 headlines – we gave them sparkle

Back in February we asked people to get in touch with content ideas they wanted attention grabbing headlines for.

We might have underestimated how many people would get in touch, and have actually been somewhere inundated with suggestions – some of which we have to confess we’d love to read the actual blogs for!!!

However, we’ve chosen three to work with and are going to use our tried and tested formula to give them a headline makeover.

 

Ben R – Health benefits of chocolate

Frankly we thought this headline might be enticing enough – it’s chocolate, and apparently healthy, so of course we want to read on.

However, it’s not very “sexy”.  It would be easy to spruce this up by combining any of the tips we mentioned last week:

  • 5 amazing health benefits of chocolate
  • Lose weight by eating chocolate now
  • Why eating chocolate is better for you than broccoli
  • How you can use chocolate to kick start your diet

These suggested headlines are more likely to illicit a reaction in a potential reader, and encourage them to read on.

Cathy S – Sell your home quickly

If you’re in the process of selling your home, who wouldn’t want to sell it quickly?  This would be an amazing article to read, but the current headline is so boring I’m probably just going to skip by it.

However, adding in some figures or adjectives might grab my attention and imagination a little more. We suggested trying:

  • People sold their homes five times quicker by doing this
  • 7 unbelievable tricks that will sell your home quickly
  • Sell your home in 24 hours with our top tips
  • How to sell your house in a day

Following our suggestion, Cathy chose one of our headlines as well as her original one.

The difference was striking. The original headline “sell your home quickly” had a 5% open rate; whilst our headline had an 80% open rate. It really does make a huge difference.

Stephen P – The difference between successful and unsuccessful writers

We’ve collaborated with Ste in the past, and know he is more than capable of coming up with a better headline than that.  We feel a test coming on – challenge accepted, Sir!

This current headline gives us no reason to read on.  Is there one difference, many differences, will you explain them, will it help us in any way?  There is no way of knowing unless we click and read, and to be honest, we’re too busy to take the chance that the content is as bad as the headline.

Instead, the following suggestions are bound to get people thinking, and might speak to something inside them:

  • What successful writers do that the rest of us don’t
  • Do this and your content will be a hit
  • 3 things successful writers do that you’re not
  • How do you make sure your writing is hitting the spot?

These headlines pose questions that you’re going to want to find answers to, or they promise to tell you things you’re dying to know.  People who want the answers to these issues are precisely the right audience for Ste, and as such he is speaking directly to them with these revised headline.

 

Give it a try

Why not experiment with some of your previous headlines, and republish content you’ve written in the past.  We bet you’ll have a better click-through rate if you spend a bit more time on the sundae, rather than assuming your headline is just the cherry.

 

If you leave your marketing until you have time, it’s too late

What do you do to promote your business?

Every business is different, but the one thing that’s always essential is marketing.  It doesn’t matter if you’ve got people forming an orderly queue for your services, you still need to market. NEVER make the mistake of thinking you’re busy, so it doesn’t matter.

Yes, you might well be busy, and therefore remembering to do all the important things like updating your blog or posting on social media can seem impossible.  But, the reality is, you should never wait until you’re quiet to promote your business.

That’s just insanity.

Hiring a virtual assistant can ensure that you can juggle everything that your business needs.  You can stay focussed on meeting new clients, or doing the physical work whilst a Time Saving Hero takes on all the time consuming, yet essential, digital marketing aspects.

Here at Time Saving Heroes we can:

  1. Manage your business blog
  2. Moderate comments via your blog, and respond where necessary
  3. Add images and tags to your blogs
  4. Create lists for email marketing campaigns
  5. Keep email lists up to date (adding and removing subscribers as necessary)
  6. Creating and scheduling newsletters and marketing emails
  7. Write blog posts
  8. Update content on your website
  9. Produce other content marketing material (infographics etc)
  10. Do research on keywords

 

If these are things that you keep meaning to do, but just can’t find the time for, get in touch with one of our Time Saving Heroes today.

Just give us a call on 0161 883 2024 or email lu@timesavingheroes.co.uk and we’ll be happy to help.

 

 

 

Your headline is the sundae, not the cherry on top

With any luck you’ve been reading our previous posts about content marketing, and have decided you want to give blogging a go.  Perhaps you’ve earmarked some time to pull together an editorial plan, you might even have written some great copy, but what’s the point if your headline is rubbish?

The simple truth is people don’t know what your content is like until they click on a link to open it.  All they do see, initially, is the headline.  And if it’s boring, they’re not even going to bother to do that.

If you think of blogging as an ice-cream desert, your headline is the sundae, not just the cherry on top! The reality is, it’s the most important thing you’re going to write.

Use numbers, not just words

Some of the best attention grabbing headlines are those that feature numbers.

  • 50% of people who do this have lost weight
  • 7 of the worst things you can do when blogging
  • 90% of business owners are getting this wrong

Use wow words

You can tell we’ve got kids – “wow” words (aka adjectives) are great and simple ways to garner interest.

Think about words such effortless, fun, FREE, essential or absolute to hit your message home

Use what, why, how or when

If you are trying to persuade someone to do something, then why and how can be fantastic ways to get them hooked.

  • Why you should hire a content writer
  • How to improve the quality of your blog

However, it’s always good to mix things up a bit with alternatives:

  • What the most popular blogs have in common
  • When should you review your marketing plan?

Make a promise

One reason people don’t bother to read passed a headline is because they can’t immediately see what they’re going to get out of it.  Why not make it clear by making a promise to your reader from the outset?

The key here is to offer something that will genuinely entice them, based on the things you know your audience is interested in or wants – but for goodness sake, make sure you deliver!

For example; Instantly improve your blog for FREE

 

Get in touch

We’d love you to get in touch and let us know if you’re struggling with coming up with an attention grabbing headline, and we’ll be happy to help.  Make sure you email lu@timesavingheroes.co.uk by Thursday, 17th August and we’ll include it in our next blog!