Why you shouldn’t just have your mobile number on your business cards

Just this morning I was talking to one of our new start-up clients about her business cards, and she was querying whether to put her mobile number on them or not.  She’s a one-woman band, working from home and therefore only has a mobile number.

Equally, because she’s in that starting zone the phone hasn’t started ringing yet.  At this precise moment she thinks the best thing she can offer her potential clients is constant access – she never wants to miss a call, because she never wants to miss business.

All of which makes perfect sense.

However, she hadn’t really thought about what happens when it does start ringing.  The problem with a phone is it’s quite difficult to ignore, especially if you think there’s a sale at the other end.  With most people not wanting to leave voicemails, we have a Pavlovian response to pick up.  Even if we’re at the hairdressers, the supermarket or in the middle of cooking dinner.

That’s all personal choice, but if a new client or a lead calls whilst you’re in an unsuitable location, and they can hear kids screaming in the background, or someone asking if you want fries with that, it’s not going to give the most professional of first impressions.

And they might not call back.

We had a good old chat about it, and she said the problem was she didn’t want to be tied to her house, and she didn’t want to get an office set up just so she could have a landline.  Which is when I asked if she’d ever thought about a Virtual Receptionist.

The benefit of using our call handling service is you have immediate access to a landline number, which will always be answered professionally, to give the right impression of your business.  Our service also means you can have a dedicated voicemail for out of hours, or you can have calls diverted back to you to deal with if you prefer.

We have clients who give out their landline number on their business card and for sales, but once a customer has been confirmed, they move them to their mobiles.  It’s one option, and one that works very well for many.

Another bonus of having a landline number is that it makes you look bigger than you actually are.  We all know we say size doesn’t matter, but let’s not be shy, sometimes it does.  If you only have a mobile number on your business cards it says very clearly that you’re the only person to speak to.  There is no one else.

If you have a landline answered by a professional team, you automatically create a hierarchy.  Now, we’re not saying you’re going to get lots of complaints, but on the odd occasion when someone does want to complain, this hierarchy can work to your advantage.  Either the caller can be placated by an experienced customer service team, or they will feel their complaint has been escalated if they are eventually put through to you.

If they have access to you straight away, there’s nowhere for them to go after that if they remain disappointed.  Other than potentially social media. And nobody wants that.

 

If you want some advice about what to put on your business cards, are just starting out and want to find out about our packages, or just fancy a chat (we love a good chat), give us a call on 0161 883 2024.

 

Why your Virtual Assistant is your best friend

In the past we’ve looked at the different ways a Virtual Assistant can help you in your business.  So far we’ve talked about digital marketing tasks, outsourcing your communications, handling your social media and managing the backend processes every business needs to thrive.

Today we thought we’d look at some of the other tasks a Time Saving Hero can take on for you, to free up your time to focus on the more important things only you can do.

For example:

  1. Managing your business calendar and diary
  2. Arranging, scheduling and managing your appointments
  3. Making plans and arrangements for your business travel
  4. Personal online shopper (for corporate gifts etc)
  5. Researching prices for materials, supplies etc
  6. Editing and proofreading documents
  7. Following up with clients, suppliers etc
  8. Preparing documents and Power Points for presentations and meetings
  9. Stock control
  10. Getting quotes for work or materials and equipment

Every business is different, therefore what you find is time consuming, someone else might not.  That’s why we work with you to establish how best we can help you.

If you want to find out more and just have a chat with one of our Time Saving Heroes to see how we can benefit your business, give us a call today on 0161 883 2024.

 

Three Ways to Make More Time

Whenever I go to expos, conventions or networking groups I find myself having the same sorts of conversations.

Going through the services we offer, and why we offer them, the dilemma of “too much to do, not enough time” always comes up.  Obviously, it’s something we hear day in, day out with our existing clients, but it seems particularly heightened at the moment.

Many people want a quick fix, jokingly asking if we can turn their 24 hour days in to 33 hour ones instead.  Of course we can’t, but the truth is this question says a lot about our approach to managing our time.  Instead of wishing we had more, we need to be better at using what we’ve got.

Here at Time Saving Heroes that’s what we specialise in.  Working with what you’ve already got, and making it better.  You don’t need more time, you need to be more productive with the time you have.

So, I’ve been thinking about my top tips to help people manage this, and here they are:

 

#1 – Buy it

I’m always telling my clients they can do anything, but they can’t do everything.  The simple truth is if you take everything on there’s nowhere for you to go.  There reality is there are only so many hours in a day, and no matter how long you work, you can’t do it all.

The good news though is that you can buy time.  If you look at the tasks you currently spend time on, but don’t have to be dealt with by you, find a way to outsource these.  If you spend a lot of time trying to update your website, would it make more sense to pay a web developer to do it?  What about a bookkeeper to handle your accounts?  A Virtual Assistant might have all the necessary skills you need.

Whatever it is you need doing, there is someone out there who has the right skill set to be able to help you.

 

# 2 – Find it

It might seem like a daunting task, but actually taking the time to track how you spend your days is well worth it.  Logging everything you spend your time on, from personal tasks to replying to emails, will highlight all your many obligations throughout the day.

You can then sit and look through the things that are taking up your time that you don’t think are personally worth it.  Rather than adding more things to your list, you can see this as a golden opportunity to cut out the things that aren’t working or don’t really working.  This way, you can free up some of your time to focus on other things.

 

# 3 – Create it

OK, you can’t actually create time, but you can create the illusion of more.  For example, do you find yourself writing the same sort of emails day in, day out? Do you get similar questions from customers or clients?  If so, producing a standard response that you can send out with the click of a mouse is a great way to save yourself heaps of time every single day.

Rather than spending lots of time shuffling bits of paper around, why don’t you use something like Evernote to keep everything simple and organised in one place?  That way it’s always accessible as well and you can add to it as and when needed.

Can you multitask any of your chores?  If you commute to work, can you use this time to deal with your emails, or listen to an audio version of that book you keep meaning to read?

 

 

There are lots of ways you can do more with the time that you have. Perhaps getting on with it, instead of complaining about how much you have to do would be a good first step?  #JustSaying

So many business cards, so little time

ToEarlier this month Time Saving Heroes had the pleasure of exhibiting at The Big Bolton Expo, hosted by thebestofBolton.  Having attended a number of different expos, both as an exhibitor and a delegate over the past three years, I can honestly say this was hands down the most professional, friendly and well run event I’ve been to.

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The organisers did a great job of being on hand to help with any questions, and were always friendly, calm and fun to talk to.  At other events I’ve seen the people “in charge” running around like headless chickens, which I always think leaves a poor impression.  It also makes them very unapproachable if you do have a query.

With such a well-run event it’s impossible to come away, no matter what side of the stand you were on, without a handful of business cards and a bunch of new contacts to follow up with.  While it’s always important to follow up, after splashing the cash on a stand, it’s imperative. You need to justify that time, effort and just as importantly the financial expense.

This is where a VA can come in handy.  I know some businesses have a team behind them, and some may even have a whole marketing department, but for sole traders and SMEs this is not the case.  After spending a whole day exhibiting, you’re going to want to crack on with “work” the second you’re back in the office the next day, and then, before you know it, an entire week has passed and you’ve not sent a single email.

Admittedly, the contacts aren’t going anywhere, but that doesn’t mean you shouldn’t follow up in a timely manner.  The longer you leave it the harder it might be for someone to remember you, and any conversation you might have had.  Sending an email the next day leaves a good impression – it shows you’re organised, if nothing else.

How a VA can help

Here at Time Saving Heroes we have a number of clients that we only work with after expos and conferences.  It’s the only time they need to use our services.  Whilst every client in this situation is different, here’s what we do for most:

  1. If the client is local they will either drop off their new pile of business cards, or we will collect from them. If they aren’t local, they tend to take photographs and send them to us via email/Dropbox etc.
  2. Once we have the business cards we collate all the information in to a spreadsheet, which can then be easily uploaded in to their CRM systems. If we have access to the CRM system itself we will upload the data directly.
  3. If any information is missing from the business cards/leaflets we will take the time to search this out. It might be that there’s no Twitter handle on the card – so we will look to see if the business or individual is on social media, and find all relevant links.
  4. For most clients we will have pre-written their initial contact email, and now we will send it out on their behalf. It might be a specific email, or it might be in the form of a newsletter, depending on the client’s preferences.
  5. We will ensure we make contact with all businesses and individuals on behalf of the client via Facebook, Twitter, LinkedIn and any other platform they deem to be relevant.

 

After that we can help schedule certain individuals for further follow-up, as well as writing any other emails and/or newsletters that the client might want to send.

 

If you have been to an expo, conference or any other networking event and are worried that you don’t have time to capitalise on the new contacts you’ve made remember Time Saving Heroes. We are your secret weapon in the fight against time. Call 0161 883 2024 for more information.

 

 

Your message is not important to us

Despite the impression I like to give, I am only human, and that means even I the-ever-writing-Lu can find it hard at times to come up with content.  Thankfully this week I’ve been given a bit of a hand by some really bad customer service experiences on social media.

One of the most popular services we provide at Time Saving Heroes is social media management.  Whilst we offer a whole host of services in this area, for the most part people just want regular content posting out via their networks.  However, I always try to remind people that it’s not about what they sell or do, but how they engage and build relationships with their audience/customers.

Some people get that, some just don’t.

Never is this more pronounced than when you look at how people manage their business pages Facebook Messenger.  On countless occasions I have stumbled across a page, found the content interesting, liked it, commented and proceeded to follow.  In time I have found myself actually needing to find out something – so I hit the trusty “Send Message” button and wait.

Sometimes I have to wait a few hours – which even the most impatient of individuals can probably live with.

Most times, I have to wait a week, or longer.

In some instances no reply comes at all.

For those of you who have Facebook business pages can I just ask – why are you taking the time to set up a page, fill it with content and to add all your contact details only to ignore your potential customers when they bother to reach out to you?

What the Hell is the point?!

Not only are you potentially missing out on a sale in the here and now, but actually you are leaving a really bad taste in someone’s mouth.  Having managed numerous business pages over the last few years I totally get how annoying “the public” can be.  The seemingly endless barrage of questions that are time consuming to respond to – and they don’t end up buying anyway.  Yes, I get it, but sorry buttercup, that’s what you’re there for.  It’s called customer service.

It’s like having a phone, and never bothering to answer the bloody thing!

If you really don’t want people to get in touch with you via direct messaging, don’t offer it as a method of communication.  And if you are going to offer it, make sure you manage it properly.

If you don’t have the time, then you need Time Saving Heroes.

Why are you wasting time on non money making tasks?

Here at Time Saving Heroes we know when you work for yourself you’re constantly trying to juggle the tasks you need to do to keep things ticking over, and those that will generate more income.  It’s not too bad at the beginning, when you’re just starting and maybe the phone doesn’t ring as much as you’d like. Then, the second the work starts pouring in, that takes your attention and everything else starts to slip just a little bit.

If you want to keep your eye on the strategic side of your business, why not consider outsourcing any of the following tasks to a Time Saving Hero?

  1. Receptionist duties (call answering, customer support)
  2. Lead generation (for example, LinkedIn)
  3. Creating forms
  4. Client invoicing (and sending quotes/estimates)
  5. Bookkeeping
  6. Expenses/mileage claims
  7. Preparing agendas for meetings
  8. Creation of document templates (or email templates)
  9. File organisation
  10. Data scraping/management

 

There’s so much more a Virtual Assistant can offer, but these are some of the key tasks that will allow you to focus on what you need to achieve to move your business forward.  Imagine how much more productive you could be if you weren’t constantly bogged down in the non-money making tasks that demand so much time?

To find out more simply give us a call on 0161 883 2024 or email hello@timesavingheroes.co.uk and we’ll be happy to help.

 

 

 

It’s not about the money, money, money

When I was younger I had a number of customer facing jobs. For the largest part, I loved them; however, the downside was often the customer. Despite what they tell you at Front of House School, the customer is not always right. In fact, the reality is, on occasion, the customer is just a pain in the proverbial.

As is often the case when you are a lowly waitress, retail assistant or bar maid it is easy to imagine what it might be like doing a job where you aren’t directly at the coal face, having to put up with people’s bad moods and attitudes. Of course, it doesn’t take long to realise that actually, no matter where you are in the hierarchy, the chances are you’re going to have to put up with someone’s sh!t. That’s employment.

So then, when you decide to embrace the life of the self-employed bod, it can be tempting to think you’ve finally broken free of the shackles, and you really can tell people where to go if you feel like it. Of course, you can even if you are employed, though it’s safe to say you’re unlikely to be welcomed back for your next shift (and yes, there does speak to the voice of experience).

My point is, when you run your own business you can be forgiven for thinking, initially, that you are completely autonomous; but you’re not. At least, not if you actually want to earn any money, which is kind of the whole point. If you want to pay the bills, you need to be able to send the invoices, which means, for at least a while, you’re going to have to take jobs where you can find them.

They might be poorly paid, not really worth it jobs; they might be too time consuming or it might be that the customer is a complete and utter [insert word of your liking here]. We’ve all been there, and that’s just one of the realities of business.

However, it doesn’t have to be for long. I remember when I just started out, a much respected client of mine told me that the ultimate goal, for him at least, was being able to cherry pick the work he did, and the people he did it for. His plan was to be in a position whereby he wanted to earn the money his clients would pay him, rather than having to earn it.

I didn’t think much of it at the time, other than being pleased his goal meant he needed an extra pair of hands, and therefore secured me a regular income stream. Now though, over three years later, I completely understand what he meant, and confess to having embraced the ideology myself.

When it comes to my clients I have one job: to make their life easier. It doesn’t matter what task they need completing – social media, content writing, credit control, research – I’m there to save them time so they can get on with the more pressing aspects of their business. And I’m damn good at my job. Not being arrogant, it’s just true.

That said, I realised while I was great at helping other people out with their time issues, I was getting bogged down in my own. I’d be chasing after potential leads I’d been passed, and spending not insignificant amounts of times warming people up. I’d go over proposals with them, sketch out complicated editorial calendars, listen to their insane to-do lists and come up with plans to help them move forward.

I invested.

After chasing and chasing I’d invariably get to the point of securing the deal, and starting work. Then, the inevitable happened. The client, who was never 100% in to begin with, didn’t engage. Therefore they didn’t see the benefit, and when cash flow became the slightest bit of an issue (which it invariably did because they weren’t actually engaging), I’d get binned.

And my invoices would go unpaid.

And my emails would go unanswered.

I am a huge fan of trusting your gut, sometimes you just get a feel that someone is going to be a bit too difficult to work with. Don’t get me wrong, I love a challenge, and I have clients who do challenge me; however, that’s because of the nature of their work, or the tasks they need me to do, not because of their attitude.

While I understand the argument that you have to be consistent and relentless in your pursuit of particular clients, I actually don’t bother myself. If you don’t want to work with me, that is fine; I have no interest in forcing you and badgering you. There are other clients who do want to work with me and they are deserving of my time, energy and efforts, so it’s no loss to me.

Laid out bear on the cold digital screen I know I may sound a little bitter and twisty, but actually it’s not about that. It’s about knowing my worth.

Do you know yours? Ask yourself, honestly, how much time do you spend chasing down things that are genuinely a waste of time at work? Maybe it’s not leads, or clients, maybe it’s using the wrong social media platform, or not automating your invoicing. Perhaps you’re spending too long managing your email, or you’re not compiling effective to do lists. Are you mis-managing your time, or taking forever to write a blog post that could easily be outsourced to someone else?

Now is as good a time as any to ensure you are using your time more productively.