What is the Twitter banner, and why is the landing page important?

Your Twitter banner, or header photo, is the first thing visitors will notice when they first click on your profile. When you send a Tweet other users will only see your profile image, but if they want to find out more about you, they’re likely to visit your profile – and they will see your header photo before anything else.

As a result, it’s important you give this aspect of your profile some careful consideration and don’t just leave it blank, or whack anything in there in the hopes that it will do.

When trying to decide what your header should look like, ask yourself the following questions:

  1. How do I want to be perceived? What are my values?
  2. What do I want to communicate through my design? Am I trying to sell or attract?
  3. What are my key visual elements? What are your brand colours, logos or iconic products people should associate with you?

Your Twitter header needs to represent you or your brand, but it also needs to be striking to catch people’s attention.

Let’s have a look at this header photo by Starbucks.

image-4-starbucks-header

When you land on their profile you clearly see their logo as their profile photo, but the cover image also shows precisely what they’re selling, and is branded again with their logo on the cups. It does everything you need it to, and they update it on a regular basis – which is even better as it doesn’t get boring.

Here at Time Saving Heroes we offer cover image designs for Twitter, Facebook and LinkedIn, so if you aren’t making the right first impression just yet, we’re on hand to help you.

Give us a call on 0161 883 2024 or email hello@timesavingheroes.co.uk to find out more.

 

Hands off my characters!

According to latest news Twitter is all set to lift their 140-character limit, and allow users to post infinitely more content in their Tweets. While nothing is confirmed as yet, it is suggested The Powers That Be (TPTB) will set the limit to 10,000 (which reflects the current limit set for Direct Messages).

For many, the apparently arbitrary 140-character limit is too much of a struggle to keep to, and therefore they welcome the proposed change. Incidentally, if you don’t already know, this limit was designed to reflect the number of characters that could be displayed on a mobile phone screen – so it does make perfect sense, when you think about it. But I digress.

Those who have embraced the “less is more” philosophy when it comes to Tweeting have already expressed concerns that allowing significantly larger Tweets to fill your timeline will drastically alter the look and feel of Twitter. This is obvious; however, it has been mooted by sources close to TPTB that initially only 140 characters will be visible, with a call to action or expansion link needing to be clicked to access the full content.

Jack Dorsey (Twitter CEO) has been looking at numerous ways to increase user growth, and perhaps this is just the sort of thing people are looking for. Personally, I am not sure that a willingness to change something that is quintessentially Twitterish is the right move. The 140-character limit is a huge part of Twitter’s personality, and to alter this feels to me anyway, like an attempt to become all things to all people.

Do let us know what you think.

#twittercharacterlimit @helloTSHTeam