Last month we wrote a blog about how being a small business can actually be an advantage when it comes to social media marketing, specifically when it comes to building relationships. It seems to have resonated with a few people, so we thought we would follow up this week looking at another advantage – collaboration.
As a small business you are well placed to make strong connections with your local community. This can include your consumers and potential clients, but also other businesses based within the area. When that happens you open up the possibility of combining efforts and therefore potentially reducing your spend, whilst increasing your reach.
For example, I have a client who sells travel insurance. Following a few meetings with a local spray tan company they struck up a fantastic deal whereby if you purchased a course of spray tans, you could obtain a discount on your travel insurance for your next holiday.
My client saw an increase in enquiries (which he was able to convert) without having to do any additional advertising himself. Equally, the offer went the other way so as one partner isn’t putting in all the effort.
It’s a very simple and effective way of getting more bang for your back – and it helps remind you, as a solopreneur that you’re not actually alone in this big bad world of business.
Larger businesses and corporations are unlikely to strike up such relationships, if for no other reason than there’s a lot more to consider and the legal department is likely to scrutinise any suggestions put forward.
Think about what you have to offer, and if anyone in the local area sells something that could enhance or compliment your product and service, and reach out to them.
The worst they can say is no.