Small businesses have the advantage when it comes to social media

Whenever I start talking about social media marketing at networking events there’s always a couple of people that roll their eyes. There’s lots of different reasons for their knee-jerk reaction, and I certainly don’t judge any of them for it.  For many, unfortunately, they’ve had bad experiences of people who have tried to sell them the idea of marketing to the masses – and they’ve been burnt by costly, yet fruitless forays in to digital advertising.

Of course, it’s not that sort of thing I’m talking about. But that’s the point with knee-jerk reactions; they’re not always on target.

However, I digress.

One of the biggest barriers I come against when it comes to talking about SMM with potential clients is their own perceptions.  Many argue that they’re too small to really make any impact with Facebook or Twitter, and therefore don’t see the value of “throwing money” at it.

I agree, simply throwing money at anything and hoping for the best seems like a bit too much of a gamble – and that’s coming from a girl with a thing for the horses.

No matter how big, or small your business, you have to have a plan. That means you need to know what it is you’re trying to achieve, how much money you have to achieve it, and over what time period you’re going to work on it. It’s more complicated than that of course, but that’s the nuts and bolts.

Most of that will be determined by you and any consultant you decide to get in to help; however, there is one thing that applies to every small business.  You can make a huge impact regardless of your size. In fact, I’d go so far as to argue that small businesses might have the advantage when it comes to social marketing.

Think about your small business and any larger scale competitors you may have.  Don’t focus on the things you don’t have such as numerous staff, a large IT department or a huge media budget. Instead, think about what you can do that they can’t.

You can reach out to your local community and be more focussed on the individuals within that community.  You can build genuine relationships.  As a small business you’re more likely to remember Jean from the last time she commented, and you’re definitely in a better position to reply to her when she does reach out to you.  Faceless large corporation couldn’t give a monkey’s about Jean, she’s just order #45789.

Equally, just because you don’t have loads to throw at social media doesn’t mean you can’t get a reaction out of your audience. People love to talk and share, so why not ask them to post pictures of them using your product. Get them to add reviews, or ask questions that they need your answers to. Ask them for their feedback and suggestions, and then act upon them so they know they’ve been listened to.

Being small is a huge advantage when it comes to being genuine.

 

When it comes to call handling, you have 3 choices

Last week we announced our popular call handling service is back, and it’s better than ever.  We now have a dedicated team able to take your calls, and that’s created the opportunity for us to differentiate ourselves from other company’s offering the same service.

As a result, we have three different options to choose from.

Option 1: Holiday cover

Day to day you may find you’re in control of your phone calls, able to answer them whilst you’re at work, or keeping on top of any messages that come through.

You might even have staff on hand who handle this side of the business for you.

But what happens when you’re on holiday, or your staff take a break?  Who handles the calls then?

We offer a short term package to suit your needs, whether it’s for a week, 10 days or longer.  Our team will be on hand to answer your calls and deal with them according to your instructions.

This is ideal for people who need extra support for a short period of time and don’t want to be saddled with a contract or any set-up fees.

Option 2: Monthly cover

If you’re struggling to stay on top of your calls, or want the added bonus of ensuring every incoming call is handled in a timely and professional manner, then our monthly cover is ideal for you.

There’s no set up fee, and our pricing structure is competitive and easy to follow.

Calls will be answered between 8am and 5pm, Monday-Friday with messages being sent via email or text, depending on your preferences.

We can also offer an additional assistance package whereby we provide customer service support to your callers.

Option 3: Emergency cover

Time Saving Heroes pride ourselves on our ability to be reactive to the little emergencies that crop up in your business.

Kids off sick?  Stuck on a job? Receptionist caught in traffic and unable to come in on time? Whatever the issue, we offer emergency call handling cover for as long (or as short) as you need it.

It’s quick and easy to set up (we can have you up and running within 10 minutes), cancel or extend.

 

How to find out more

If you want to have a chat, and find out more about our exciting new call handling, give us a ring on 0161 883 2024 or email lu@timesavingheroes.co.uk