Why do I even bother?

If you’re self-employed you have possibly uttered the words “Why do I even bother” at some point in time.  If you haven’t, then the chances are you’ve probably thought it.

Of course, if you’re a parent you’ve definitely said it – possibly at full volume to a room full of children that have long since stopped listening.

Whilst those five words could be prompted by anything, today I want to focus on social media marketing.

In the last few weeks I’ve seen numerous contacts and fellow business explorers lament lose their shit about the lack of interaction from their “friends”.  I’ve seen such rants (for, that is what they are) on a variety of social media networks, and always by different people.  Even different industries.

It seems to be a theme that is plaguing many.

“I set up this business and none of my friends, family or previous co-workers interact with it.”

“People I help and support don’t ever share my posts.”

“What do I have to do to get them to pay attention to me?”

It’s a shame.

Really.

Admittedly that possibly sounds a little insincere, but it’s not meant to.  I genuinely sympathise. And perhaps just as importantly, I really do get it.

In fact, I’ve been there.

And whilst there I realised something the people still tearing their hair out probably haven’t come to terms with yet.

Running your own business is a lot like being a parent. No one asked you to do it, no one’s particularly impressed and once the initial novelty has worn off no one else really cares anymore. Eventually everyone but your very nearest and dearest are going to get bored of the fact you can’t talk about anything else. Don’t even get me started on the constant stream of photos and myriad of hashtags that come with them.

The point is your friends, no matter how long you’ve known them or the scrapes you’ve been through together in the past, don’t owe you anything.  They don’t have to like your posts, or your page.  They don’t have to share anything you do. They are not obligated to you.

Yes, I get that it might be nice if they did once in a while – but what’s their incentive?  When they do help you, do you actually stop and say thank you?  Do you return the favour in any capacity with anything they need help with?

Only you know the answer to that, but it’s something many people forget about.  If they do interact then that’s them taking time out of their day to do something that benefits you.  That’s worthy of a little acknowledgment. If you start giving, you may find yourself on the receiving end a little more often.

Equally, and this is something far too few people seem to really grasp, there is a distinct possibility your friends are not seeing any of your posts.  When it comes to social media we have a tendency to be a little egocentric – you know you’ve posted it, therefore everyone else must do.

But think about it. If your friends have liked your business page purely because you asked them to once upon a when you set it up, then the chances are they’ve not had much cause to interact with it since.  If that’s the case, then all the magical algorithms that determine what content people see, will rank your content low for their newsfeed.

That means they just won’t be getting anything you post out, and you ranting and raging at them is unlikely to change that.

If you’re not getting any results then it’s totally understandable you’d ask yourself why you’re bothering. However, the correct question that needs answering is what are you doing wrong?  Because I assure you, it’s something.

If you can figure that out, and approach your social networking from a different angle, you may just start seeing results.

 

 

 

 

The problem with Fakebook and filters

Many of you who know me personally know that once a month I mentor a 13 year old girl called El.  It’s part of the Girls Out Loud Big Sister Programme which targets the girls who sit in the middle of the cohort who simply cruise along. These girls are in danger of becoming invisible purely because they are neither seriously disruptive, nor super academically gifted. They struggle to find their place and often get lost in the noise, either hiding in the corner or looking for validation in all the wrong places.

In the short time I’ve being involved in this wonderful cause I’ve been struck by the impact social media has on these young girls. The insane amounts of pressure they face day in, day out via their online interactions has blown my mind (and I consider myself not to be terribly naïve in this particular area).

Young people (let’s not pretend it’s all about the girls) are exposed to so many things which increase their anxiety around appearance and cause them to focus on their body image.  Society’s obsession with celebrity culture creates an unhealthy image of what we should all aspire to, with many of us forgetting just how much airbrushing goes in to the perfect image.

However, that is nothing new and sadly, isn’t going away any time soon.  What does seem to be on the increase though is the proliferation of social media channels focussing on nothing but image.  The likes of Snapchat and Instagram promote unrealistic messages of how people, especially young girls, “should” look.  If you don’t conform to the “correct” standards you can easily become ostracised.

It’s easy to sit here in the cold light of day and query why anyone would care how many “likes” their latest photo has received, but when social interactions are based on negative or positive comments and ratings, friendships become nothing more than competitions. It is an unhealthy way to live – but to remove yourself from the situation ensures you become an outsider and are excluded in the real world as well.

The problem is in a world where social media dominates, we have fallen in to the trap of sharing almost everything.  Let’s face it, a night out didn’t happen unless there are countless photos all over your chosen platform.  There’s little point in arguing such a good night would captivate your attention so much you’d be able to avoid the lure of the selfie in the first place.

The problem is filters existed long before Instagram came along. When you are in control of what you share it makes sense that you only share the best. It’s human nature and there’s nothing wrong with that. Or is there?

When you post photos of you working in your perfectly manicured garden along with a status describing your perfect life and how you have it all #LuckyGirl #LivingTheDream #Freedom – doesn’t it make it a little harder to yell for help when it goes a little wrong?

Does the inherent undertone of “I have it all, come be like me” not set you apart and put you on a precarious pedestal?  I worry so much that as a society we are all playing the Fakebook game a little too well, and I fear what impact this is having on our mental health.

If, we the sage adults are able to fall in to this trap of pretend perfection, what hope is there for our young teens?

 

 

 

How a Virtual Assistant can turn you in to a social media butterly

If you’ve been following our blog for any amount of time, or if you ever see our other posts, you might have noticed that we think social media is an essential part of the marketing mix for any business.  Even more so for smaller businesses as it offers a fantastic cost-effective way of getting word out about the services/products you provide.

As a result, we’re always banging on about how vital it is you get involved with social media marketing.

The problem is though that social media can actually work against you if you don’t offer consistency.  Posting as and when you remember to, or when you can finally find the time at the end of a busy week is not good enough.

You need to think about what you want to achieve, decide how you’re going to do it, make a plan, and then stick to it.  All of which takes a lot of time, which you might not have if you’re busy doing everything else your business needs.

Hiring a virtual assistant with social media management experience is a great way to outsource these time consuming tasks, and take your social networking and marketing to the next level.

Here at Time Saving Heroes we can:

  1. Create social media accounts, profiles and company pages
  2. Create groups on LinkedIn and fan pages on Facebook etc
  3. Manage and generate followers on Twitter
  4. Manage activity on Pinterest (creating, identifying and pinning images)
  5. Scheduling and posting Tweets, tracking hashtags and mentions
  6. Uploading videos to YouTube
  7. Moderating and responding to comments on social media sites
  8. Answering messages and queries via social media channels
  9. Create lists on YouTube and Twitter to better manage your accounts
  10. Share important updates, news and content

 

One of the biggest problems with social media is how distracting it can be.  You log on to respond to a message, and three hours later you’re caught in a loop looking at videos of cats.

Don’t get us wrong, we love cats (Lu even has a Maine Coon cross called Kit Kat) but we’ve probably seen all the videos so tend to just get on with work now. With over 7 years’ experience of posting on various sites and managing a wide variety of business pages, there’s not a lot we’ve not come across.

 

To find out how you can benefit from our experience to help your business give us a call on 0161 883 2024 or email hello@timesavingheroes.co.uk and we’ll be happy to help.

 

 

 

5 ways Facebook Live can Liven up your marketing

Our intrepid leader Lu is a bit of a fan of content.  Fuel her with coffee and she’ll write thousands of words a day. However, content isn’t always the best way to get your message across.  No matter how well it’s written, people don’t always want to sit and actually read through what you’ve taken the time to write.

Which is where video comes in.

We are an inherently curious species (cats have nothing on humans), which means when a video pops up on our timeline or newsfeed, we’re going to click on it.  The same isn’t always true, even of a blog with a fantastic headline.

Admittedly, not everyone wants to video themselves, and 99.9% of us hate seeing anything played back that we’ve appeared in, but it really is a great way to get a message across, and can spice up an otherwise text heavy social media approach.

Live video, even more so, is a top way to get people to actually engage with your brand and page.

Here are our top five ways to make the most of live video on Facebook.

1 – Use it address blog comments

So, you’ve written a great blog and it’s got people talking, engaging, commenting and asking questions.

Rather than simply replying to each individual message you could instead respond via video.  Take a moment to recap your original content, then go through a few of the comments you’ve received.

If you’ve had a few good comments, and maybe someone has a different view to the one you’ve expressed it might even be worth inviting that person to join you on a live interview.

2 – Do a behind the scenes sneaky-peak of your business

We hear it over and over again but people buy people.  That’s why showing a behind the scenes look of your business is a great way to get buy-in.

Perhaps it’s a staff member’s birthday, or you have a special event?  Stream it live so people can still feel involved, even if they can’t physically be with you.

You might even want to address a business process that helps you to run more efficiently, or a trick you’ve picked up along the way that could be of benefit to someone else.

3 – Promote your event

Once you have all the details worked out, take to Facebook Live to announce your upcoming event. It could be a seminar, webinar, training session, launch party or some other celebration – whatever it is, get it out there via video.

You’ll automatically create a buzz because the people that have tuned in to your broadcast will be the first to find out all about it.

The key with this sort of announcement though is to make sure you have an easy to remember URL for people to remember, so they can go to find out more or sign up.  Also, don’t forget to copy the link in to the comments for those that couldn’t remember!

4 – Answer FAQs

You can create a script and pre-select FAQs that you want to answer. You know your business, and your customers best, so you know what some of the sticking points might be during the buying journey, and you can easily address them via video.

You might even want to run a Q&A session instead, inviting people to comment with their own questions that you can answer there and then.  This really does improve engagement, and can provide fantastic customer service.

5 – Tease new products

If you’re launching a new product that isn’t yet available on your website, you can use live video to showcase it, and tease your audience.

Explain the new product, it’s features and how it can benefit them. What problem does it solve, or why would it make their life better?  If it’s not already available, one of the best things you can do to actually increase sales as a direct result of the video is to offer a pre-order link.  Perhaps even with a discount.

This way you can also track what sales are directly attributed to your video.

 

 

We hope that’s helped, but if you have any questions, don’t forget to give us a call on 0161 883 2024 and we’ll be happy to help.

Your message is not important to us

Despite the impression I like to give, I am only human, and that means even I the-ever-writing-Lu can find it hard at times to come up with content.  Thankfully this week I’ve been given a bit of a hand by some really bad customer service experiences on social media.

One of the most popular services we provide at Time Saving Heroes is social media management.  Whilst we offer a whole host of services in this area, for the most part people just want regular content posting out via their networks.  However, I always try to remind people that it’s not about what they sell or do, but how they engage and build relationships with their audience/customers.

Some people get that, some just don’t.

Never is this more pronounced than when you look at how people manage their business pages Facebook Messenger.  On countless occasions I have stumbled across a page, found the content interesting, liked it, commented and proceeded to follow.  In time I have found myself actually needing to find out something – so I hit the trusty “Send Message” button and wait.

Sometimes I have to wait a few hours – which even the most impatient of individuals can probably live with.

Most times, I have to wait a week, or longer.

In some instances no reply comes at all.

For those of you who have Facebook business pages can I just ask – why are you taking the time to set up a page, fill it with content and to add all your contact details only to ignore your potential customers when they bother to reach out to you?

What the Hell is the point?!

Not only are you potentially missing out on a sale in the here and now, but actually you are leaving a really bad taste in someone’s mouth.  Having managed numerous business pages over the last few years I totally get how annoying “the public” can be.  The seemingly endless barrage of questions that are time consuming to respond to – and they don’t end up buying anyway.  Yes, I get it, but sorry buttercup, that’s what you’re there for.  It’s called customer service.

It’s like having a phone, and never bothering to answer the bloody thing!

If you really don’t want people to get in touch with you via direct messaging, don’t offer it as a method of communication.  And if you are going to offer it, make sure you manage it properly.

If you don’t have the time, then you need Time Saving Heroes.

Why you shouldn’t hashtag all the things

As you would expect a large part of my professional life is spent online. I’m either writing or reading blogs, or interacting with a wide variety of people via social media. (occasionally I also do “proper” work, but I avoid it as much as possible). As a result I see a lot of the good, the bad and the ugly when it comes to content and digital marketing.

One of my personal pet peeves, the sort of thing that makes me disappear in to a corner and bang my head against a wall is over enthusiasm when it comes to hashtags.  No doubt you’ve seen the sort of posts I’m referring to.

#Your #statusupdates #look #so #cool #with #your #hashtags #saidnoonever

Today one particular post has sent me over the edge (it contained 18 different combinations of essentially the same tag) and it’s time to call a Hashtag Intervention.

What is the purpose of a hashtag?

Once upon a forever ago the hashtag (#) was simply referred to as the pound sign.

For musical types, you may even have referred to it as the sharp sign.

Personally, it’s always been the noughts-and-crosses board, but I accept I may be in a club of one there.

Regardless of what the sign means to you, when it comes to social media the humble # has been elevated to supernova stardom. Now it is used to draw attention, organise and promote content.

Twitter started using hashtags to make it easier for users to find, follow and contribute to specific conversations. If you wanted to find out what the latest news was in Manchester, you would simply search #Manchester and you’d have access to everyone who had used that tag.

#Simples.

How to use them

Whilst many people will know what they are, and even what they’re meant to do, few seem to really understand how to use them.

Here then are my top tips to ensure you’re making the right impact:

  1. Be specific – whilst there are some rules when it comes to using a hashtag, the reality is you can pick anything. With an endless array of options it serves to be focussed. If you are selling products for newborns, don’t imply rely on #parents, instead try to attract #NewMums or #newborn #baby to really hit your target audience.
  2. Consider the platform – although you can now use hashtags on Twitter, Facebook, and Instagram etc it is important to bear in mind the platform you are using. For example, Instagram tags will tend to focus on the content of a picture whilst on Twitter tags are used to engage in particular conversations.
  3. Don’t go too long – hashtags need to be memorable, and more importantly, readable. Hashtags count as characters, and if they’re too long to type, people simply won’t bother. Equally, too many words strung together and it becomes impossible to read clearly. #ItsNotACaseOfGoBigOrGoHome
  4. Maintain a balance – posts with more hashtags then general words are meaningless. It’s true that the more hashtags you use, the more users you are likely to reach as you tap in to more searches and conversations. However, your content becomes impossible to read as it doesn’t actually contain anything worth reading. My advice is don’t exceed more than five tags per post. And ideally, keep it lower than that.

As always, if you need any advice, tips or help when it comes to curating content or posting on social media, the team at Time Saving Heroes are on hand to help out. Give us a call on our hero hotline: 0161 883 2024, email hello@timesavingheroes.co.uk or get in touch via Twitter or Facebook.